Consumer Social Values, 

Название: Consumer Social Values
ISBN: 1138240427 ISBN-13(EAN): 9781138240421
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.

Автор: Zubin Sethna and Jim Blythe
Название: Consumer Behaviour
ISBN: 1473919134 ISBN-13(EAN): 9781473919136
Издательство: Sage Publications
Рейтинг:
Цена: 6810.00 р.
Наличие на складе: Поставка под заказ.

Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.

Автор: Spector
Название: Category killers - the retail revolution and its impact on consumer culture
ISBN: 1578519608 ISBN-13(EAN): 9781578519606
Издательство: McGraw-Hill
Рейтинг:
Цена: 3430.00 р.
Наличие на складе: Поставка под заказ.

Описание: Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
Рейтинг:
Цена: 3008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.

Название: Consumer Psychology in a Social Media World
ISBN: 0765646935 ISBN-13(EAN): 9780765646934
Издательство: Taylor&Francis
Рейтинг:
Цена: 24499.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
Рейтинг:
Цена: 5487.00 р.
Наличие на складе: Поставка под заказ.

Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Автор: Sherry
Название: Explorations in Consumer Culture Theory
ISBN: 0415620406 ISBN-13(EAN): 9780415620406
Издательство: Taylor&Francis
Рейтинг:
Цена: 7042.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual`s relationship with the market.

Автор: Tian
Название: Consumer-Citizens of China
ISBN: 0415854628 ISBN-13(EAN): 9780415854627
Издательство: Taylor&Francis
Рейтинг:
Цена: 6123.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.

Автор: Ng, Sharon; Lee, Angela Y.
Название: Handbook of Culture and Consumer Behavior
ISBN: 0199388520 ISBN-13(EAN): 9780199388523
Издательство: Oxford Academ
Рейтинг:
Цена: 10771.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

Автор: Consumer Dummies, Capela John J.
Название: Import/Export Kit for Dummies
ISBN: 1119079675 ISBN-13(EAN): 9781119079675
Издательство: Wiley
Рейтинг:
Цена: 3483.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan.