Автор: Wiedemann Julius Название: LOGO Design: Global Brands (BU) ISBN: 3836576759 ISBN-13(EAN): 9783836576758 Издательство: Taschen Рейтинг: Цена: 2657.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals` corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today`s visual culture.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 8725.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Автор: Mark Margaret, Pearson Carol S., Mark Margaret Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ISBN: 0071364153 ISBN-13(EAN): 9780071364157 Издательство: McGraw-Hill Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть (1 шт.) Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Автор: Holt Douglas Название: Cultural Strategy ISBN: 0199655855 ISBN-13(EAN): 9780199655854 Издательство: Oxford Academ Рейтинг: Цена: 4830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.
Автор: M. Ricca; R. Robins Название: Meta-Luxury ISBN: 1349333018 ISBN-13(EAN): 9781349333011 Издательство: Springer Рейтинг: Цена: 4890.00 р. 6986.00-30% Наличие на складе: Есть (1 шт.)
Автор: Wertime Kent Название: Building brands and believers ISBN: 0470820675 ISBN-13(EAN): 9780470820674 Издательство: Wiley Рейтинг: Цена: 3049.00 р. 4356.00-30% Наличие на складе: Есть (1 шт.) Описание: Argues that while products are becoming more alike, brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. This book offers insights into the ways in which companies connect with consumers.
Автор: Pike A Название: Origination ISBN: 1118556402 ISBN-13(EAN): 9781118556405 Издательство: Wiley Рейтинг: Цена: 3958.00 р. Наличие на складе: Поставка под заказ.
Описание: Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
Автор: Llewellyn-Williams Phd Michael Название: Brand Mechanics: The Art and Science of Building Brands ISBN: 0615747329 ISBN-13(EAN): 9780615747323 Издательство: Неизвестно Цена: 4302.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the author's clients put it, "Forget the touchy-feely stuff. This is the real deal." This book describes in detail the breakthrough BrandMechanics(R) proprietary FBE(TM) methodology based on a simple step-by-step process for creating a powerful brand strategy and includes many examples, across dozens of market categories, of how to get it right and avoid getting it wrong. For the first time in print, the author reveals the secrets behind the remarkable process that has generated hundreds of thousands of dollars in revenue from clients in the U.S., U.K., Europe, Asia and Canada, including Disney, Toyota/Scion, Visa, AOL, Boston Consulting Group, Miller Brewing, City of San Jose, McDonald's, Hewlett-Packard, Accenture, Tomb Raider/Lara Croft, Mandalay Bay Resort & Casino, Pentax Cameras and many others. Also revealed is the shocking truth about the many high-priced advertising and digital agencies, design studios and consulting firms who charge their clients small fortunes for brand strategy development while regularly outsourcing the work and paying a fraction of what they charge, and often delivering an "immersion" in the brand without actually defining its Essence. This book is a must-read for anyone involved in the marketing and branding business - from Fortune 500 CEOs to students considering a career in the industry.
Автор: Lury, C. Название: Brands ISBN: 0415251826 ISBN-13(EAN): 9780415251822 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Автор: Blomstrom, Duena Название: Emotional banking ISBN: 3319756524 ISBN-13(EAN): 9783319756523 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking--a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.
This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank.
Some of the questions this book tackles include:
- Why don't banks "care"?
- How many banks will survive?
- What is FinTech and why does it matter?
- Can Banks become beloved brands and find their way to the consumer's heart?
- Why is there a disconnect between what we say and what we do in the industry?
- Is inertia in banking a result of broken internal culture?
- Which big brand or challenger will be at the top in 5 years?
Автор: McCord Monty Название: Calling the Brands: Stock Detectives in the Wild West ISBN: 1493030876 ISBN-13(EAN): 9781493030873 Издательство: Неизвестно Рейтинг: Цена: 2338.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Calling the Brands tells the story of the, "range detectives," "stock detectives," and "inspectors," who usually worked completely alone, courageously capturing or killing livestock rustlers in order to assure the survivability of the ranchers. The detectives and inspectors had to be proficient in "calling the brands," which meant being able to read a brand and identify its owner. While most western lawmen`s titles and many of them are familiar, less well known are the various titles and names of those who protected the cattle industry from being carted away lock, stock and barrel by the unscrupulous and who helped shaped the West as we know it.
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