Название: Revitalising Audience Research ISBN: 1138097810 ISBN-13(EAN): 9781138097810 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume focuses on processes and means to revitalise the academic field of audience research.
Автор: Reader Название: Audience Feedback in the News Media ISBN: 1138775339 ISBN-13(EAN): 9781138775336 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a history of the evolution of audience feedback, from the earliest letters to the editor to the often rancorous online forums. The goal is to help those who manage, study, or use the forums to better understand the complex history and social necessity of such forums in a civilized society.
Автор: Kastman Breuch, Lee Ann (university Of Minnesota) Название: Involving the audience ISBN: 0815384548 ISBN-13(EAN): 9780815384540 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges.
Описание: This book offers readers an understanding of the theoretical framework for the concept of Arts Talk, provides historical background and a review of current thinking about the interpretive process, and, most importantly, provides ideas and insights into building audience-centered and audience-powered conversations about the arts.
Описание: Missing from the ongoing conversation about the titanic forces reshaping national journalism is the meaning of daily professional journalism in communities where the majority of Americans live. Edgar Simpson spent a year intimately engaged with all the news streams available in two Midwest counties--one where a daily newspaper had closed and one where a daily newspaper continues to operate--to better understand and illuminate national news trends and translate them to specific communities. News, Public Affairs, and the Public Sphere in a Digital Nation: Rise of the Audience outlines the clear implications for representative democracy in the face of a daily professional journalism in retreat. If the U.S. system is to thrive, more resources at the community level must be marshaled to support journalism. Further, citizens will have to become increasingly sophisticated in understanding the type of content they are consuming and, more importantly, what information they are not consuming. This book not only puts the problems in stark terms but offers unique, community-based solutions.
Автор: Tara McGowan Название: Performing Kamishibai ISBN: 113808476X ISBN-13(EAN): 9781138084766 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Kamishibai (paper-theater), a Japanese picture-storytelling medium, is gaining global interest as we move from a text-based culture to one that emphasizes multiple semiotic systems and performance. This is the first volume to explore the potential of kamishibai as a dynamic "new" interactive medium for teaching multimodal communication and shows how synchronizing oral, visual and gestural modes develops students’ awareness of all modes of communication as potential resources in their learning. By examining the multiple modes involved in kamishibai through actual student performances over several venues, this volume overturns commonly held expectations about literacy in the classroom and provides a critical perspective on assumptions about other media. It offers much-needed information about a medium that is attracting interest from educators, academics and artists worldwide.
Автор: Silvery Название: Who`s Listening? ISBN: 1138215686 ISBN-13(EAN): 9781138215689 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
Автор: Jo Whitehouse-Hart Название: Psychosocial Explorations of Film and Television Viewing ISBN: 1349348686 ISBN-13(EAN): 9781349348688 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Most people have, at some point, experienced powerful, often strange and disconcerting, responses to films and television programmes of which they cannot always make sense. Drawing on insights from psychoanalysis, this book argues that the seemingly mundane and everyday activity of film and television viewing in the home is in fact extraordinary.
Автор: Jens E. Kjeldsen Название: Rhetorical Audience Studies and Reception of Rhetoric ISBN: 331961617X ISBN-13(EAN): 9783319616179 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
Автор: Jonathon Hutchinson; Gregory Ferrell Lowe Название: Cultural Intermediaries ISBN: 3319662864 ISBN-13(EAN): 9783319662862 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries.
Название: Audience commodity in a digital age ISBN: 1433123606 ISBN-13(EAN): 9781433123603 Издательство: Peter Lang Рейтинг: Цена: 27495.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.
Название: Audience commodity in a digital age ISBN: 1433123592 ISBN-13(EAN): 9781433123597 Издательство: Peter Lang Рейтинг: Цена: 6514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.
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