Автор: Mullin Название: Promotional Marketing ISBN: 1138567485 ISBN-13(EAN): 9781138567481 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today`s connected world, promotion is fundamental to everything we do to drive business
Автор: H?l?ne de Burgh-Woodman Название: Advertising in Contemporary Consumer Culture ISBN: 3030085805 ISBN-13(EAN): 9783030085803 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Поставка под заказ.
Описание: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising.
Автор: Anup Krishnamurthy, S Ramesh Kumar Название: Advertising, Brands and Consumer Behaviour: The Indian Context ISBN: 935388392X ISBN-13(EAN): 9789353883928 Издательство: Sage Publications Рейтинг: Цена: 4752.00 р. Наличие на складе: Поставка под заказ.
Описание:
The book Advertising, Brands and Consumer Behaviour through the exploration of 79 well-known Indian brands, explains how consumer behaviour is applied in conjunction with advertising management and brands. The Indian examples from varied product categories will enable students to identify with the conceptual linkages that occur across branding, advertising and consumer behaviour. The USP of the book is that it adds value and practical insights to the fundamentals dealt with in the various textbooks on the subject. Besides being a reference book for students of post graduate programmes in management, the book will be useful for professionals in the domain of marketing. The exercises presented in the book will enable students to readily connect with the Indian environment. Further, there are references to research readings that will help readers to probe deeper into the linkages across the three subjects.
Key Features:
· Focuses on building conceptual perspectives that trigger critical thinking in a given context
· Provides real-life examples of brands (creating theory–practice linkages)
· Covers several well-known Indian brands across product categories
· Includes online resources explaining the use of the book for instructors of consumer behaviour courses and relatedsubjects.
Название: Green Advertising and the Reluctant Consumer ISBN: 1138016543 ISBN-13(EAN): 9781138016545 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Автор: Cronin, Anne M. Название: Advertising and Consumer Citizenship ISBN: 0415223237 ISBN-13(EAN): 9780415223232 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Scott Linda M., Batra Rajeev Название: Persuasive Imagery: A Consumer Response Perspective ISBN: 1138861308 ISBN-13(EAN): 9781138861305 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
Автор: Yang Kenneth C. C. Название: Multi-Platform Advertising Strategies in the Global Marketplace ISBN: 1522531149 ISBN-13(EAN): 9781522531142 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Автор: Graakjaer, Nicolai (aalborg University, Denmark) Название: Analyzing music in advertising ISBN: 1138616818 ISBN-13(EAN): 9781138616813 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj?r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.
Название: Advertising and the World Wide Web ISBN: 1138003212 ISBN-13(EAN): 9781138003217 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Поставка под заказ.
Описание: Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
Автор: McAllister, Matthew P. Название: Advertising and Consumer Culture ISBN: 0805897364 ISBN-13(EAN): 9780805897364 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Rodgers Shelly Название: Digital Advertising ISBN: 1138654450 ISBN-13(EAN): 9781138654457 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.
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