Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Поставка под заказ.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Автор: Holm, Nicholas Название: Advertising and Consumer Society ISBN: 1032181370 ISBN-13(EAN): 9781032181370 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Поставка под заказ.
Автор: Cronin, Anne M. Название: Advertising and Consumer Citizenship ISBN: 0415223237 ISBN-13(EAN): 9780415223232 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Cronin, Anne M. Название: Advertising and Consumer Citizenship ISBN: 0415223245 ISBN-13(EAN): 9780415223249 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Appearing more than twenty years after the revolutions in Central and Eastern Europe, this book could not have come at a more appropriate time; a time to take stock not only of the changes but also the continuities in media systems of the region since 1989. To what extent are media institutions still controlled by political forces? To what extent are media markets operating in Central and Eastern Europe? Do media systems in Central and Eastern Europe resemble media systems in other parts of Europe? The answers to these questions are not the same for each country in the region. Their experience is not homogeneous. An international line up of distinguished experts and emerging scholars methodically examine the different economic, political, cultural, and transnational factors affecting developments in media systems across Central and Eastern Europe. Whereas earlier works in the media system tradition have, in the main, adopted the political framework of comparative politics, the authors argue that media systems are also cultural and economic institutions and there are other critical variables that might explain certain outcomes better. Topics discussed range from political economy to gender inequality to the study of ethno-cultural diversity. This unmatched volume gives you the unique opportunity to study the growing field of comparative media analysis across Eastern and Western Europe. A valuable resource that goes beyond the field of media and cultural analysis which media scholars as well as to area specialists should not go without!
Автор: Dunagen, Colleen (associate Professor Of Dance, California State University, Long Beach) Название: Consuming dance ISBN: 019049137X ISBN-13(EAN): 9780190491376 Издательство: Oxford Academ Рейтинг: Цена: 3483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Whether advertising clothes or technology, dance is staple of advertising today. Consuming Dance offers a clear history and analysis of dance in advertising and demonstrates the ways in which the form articulates with, informs, and reflects U.S. culture.
Автор: Mihelj, Sabina Название: Central and eastern european media in comparative perspective ISBN: 1409435423 ISBN-13(EAN): 9781409435426 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the different economic, political, cultural, and transnational factors affecting developments in media systems across Central and Eastern Europe. This title argues that media systems are also cultural and economic institutions and there are other critical variables that might explain certain outcomes better.
Автор: Tzogopoulos George Название: Greek Crisis in the Media ISBN: 1409448711 ISBN-13(EAN): 9781409448716 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Greek Crisis in the Media debates and dissects the extent to which the Greek response to the financial crisis has been given a fair and balanced coverage by the press and questions how far politics and national stereotypes have played their part in the reporting of events.
Автор: Caiani Название: European and American Extreme Right Groups and the Internet ISBN: 1138260916 ISBN-13(EAN): 9781138260917 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do right-wing extremist organizations throughout the world use the Internet as a tool for communication and recruitment? What is its role in identity-building within radical right-wing groups and how do they use the Internet to set their agenda, build contacts, spread their ideology and encourage mobilization? This important contribution to the field of Internet politics adopts a social movement perspective to address and examine these important questions. Conducting a comparative content analysis of more than 500 extreme right organizational web sites from France, Germany, Italy, Spain, the United Kingdom and the United States, it offers an overview of the Internet communication activities of these groups and systematically maps and analyses the links and structure of the virtual communities of the extreme right. Based on reports from the daily press the book presents a protest event analysis of right wing groups’ mobilisation and action strategies, relating them to their online practices. In doing so it exposes the new challenges and opportunities the Internet presents to the groups themselves and the societies in which they exist.
Автор: Maier Название: Political Communication in European Parliamentary Elections ISBN: 1138273406 ISBN-13(EAN): 9781138273405 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by a leading team of internationally-distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections currently available.
Автор: Mattoni Название: Media Practices and Protest Politics ISBN: 1138268658 ISBN-13(EAN): 9781138268654 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do precarious workers employed in call-centres, universities, the fashion industry and many other labour markets organise, struggle and communicate to become recognised, influential political subjects? "Media Practices and Protest Politics; How Precarious Workers Mobilise" reveals the process by which individuals at the margins of the labour market and excluded from the welfare state communicate and struggle outside the realm of institutional politics to gain recognition in the political sphere. In this important and thought provoking work Alice Mattoni suggests an all-encompassing approach to understanding grassroots political communication in contemporary societies. Using original examples from precarious workers mobilizations in Italy she explores a range of activist media practices and compares different categories of media technologies, organizations and outlets from the printed press to web application and from mainstream to alternative media. Explaining how activists perceive and understand the media environment in which they are embedded the book discusses how they must interact with a diverse range of media professionals and technologies and considers how mainstream, radical left-wing and alternative media represent protests. Media Practices and Protest Politics offers important insights for understanding mechanisms and patterns of visibility in struggles for recognition and redistribution in post-democratic societies and provides a valuable contribution to the field of political communication and social movement studies.
In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience.
Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising.
Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments.
Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
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