Advertising and Consumer Citizenship, Cronin, Anne M.

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
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Цена: 5051.00 р.
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Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

Автор: Spring, Joel
Название: Educating the Consumer-citizen
ISBN: 0805842748 ISBN-13(EAN): 9780805842746
Издательство: Taylor&Francis
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Цена: 5817.00 р.
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Автор: Yang Kenneth C. C.
Название: Multi-Platform Advertising Strategies in the Global Marketplace
ISBN: 1522531149 ISBN-13(EAN): 9781522531142
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Автор: Graakjaer, Nicolai (aalborg University, Denmark)
Название: Analyzing music in advertising
ISBN: 1138616818 ISBN-13(EAN): 9781138616813
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj?r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Автор: Mullin
Название: Promotional Marketing
ISBN: 1138567485 ISBN-13(EAN): 9781138567481
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: In today`s connected world, promotion is fundamental to everything we do to drive business

Автор: Li
Название: Environmental Advertising in China and the USA
ISBN: 041574413X ISBN-13(EAN): 9780415744133
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.

Автор: Graakjaer
Название: Analyzing Music in Advertising
ISBN: 1138781088 ISBN-13(EAN): 9781138781085
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание:

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Автор: Reynolds, Thomas J.
Название: Understanding Consumer Decision Making
ISBN: 080581731X ISBN-13(EAN): 9780805817317
Издательство: Taylor&Francis
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Цена: 12248.00 р.
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Автор: Krugman, Edward P.
Название: Consumer Behavior and Advertising Involvement
ISBN: 0805857885 ISBN-13(EAN): 9780805857887
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Автор: Cronin, Anne M.
Название: Advertising and Consumer Citizenship
ISBN: 0415223237 ISBN-13(EAN): 9780415223232
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Автор: Scott Linda M., Batra Rajeev
Название: Persuasive Imagery: A Consumer Response Perspective
ISBN: 1138861308 ISBN-13(EAN): 9781138861305
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

Название: Green Advertising and the Reluctant Consumer
ISBN: 1138016543 ISBN-13(EAN): 9781138016545
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.