Advertising and Consumer Citizenship, Cronin, Anne M.

Автор: Anup Krishnamurthy, S Ramesh Kumar
Название: Advertising, Brands and Consumer Behaviour: The Indian Context
ISBN: 935388392X ISBN-13(EAN): 9789353883928
Издательство: Sage Publications
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Цена: 4752.00 р.
Наличие на складе: Поставка под заказ.

Описание:

The book Advertising, Brands and Consumer Behaviour through the exploration of 79 well-known Indian brands, explains how consumer behaviour is applied in conjunction with advertising management and brands. The Indian examples from varied product categories will enable students to identify with the conceptual linkages that occur across branding, advertising and consumer behaviour. The USP of the book is that it adds value and practical insights to the fundamentals dealt with in the various textbooks on the subject. Besides being a reference book for students of post graduate programmes in management, the book will be useful for professionals in the domain of marketing. The exercises presented in the book will enable students to readily connect with the Indian environment. Further, there are references to research readings that will help readers to probe deeper into the linkages across the three subjects.

Key Features:

·         Focuses on building conceptual perspectives that trigger critical thinking in a given context
  

·         Provides real-life examples of brands (creating theory–practice linkages) 

·         Covers several well-known Indian brands across product categories 

·         Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects.  

Автор: Elaine L. Ritch, Julie McColl
Название: New Perspectives on Critical Marketing and Consumer Society
ISBN: 1839095571 ISBN-13(EAN): 9781839095573
Издательство: Emerald
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Цена: 8536.00 р.
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Описание: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Автор: Li
Название: Environmental Advertising in China and the USA
ISBN: 0367026821 ISBN-13(EAN): 9780367026820
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.

Автор: Cronin, Anne M.
Название: Advertising and Consumer Citizenship
ISBN: 0415223245 ISBN-13(EAN): 9780415223249
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Автор: Scott Linda M., Batra Rajeev
Название: Persuasive Imagery: A Consumer Response Perspective
ISBN: 1138861308 ISBN-13(EAN): 9781138861305
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

Автор: Yang Kenneth C. C.
Название: Multi-Platform Advertising Strategies in the Global Marketplace
ISBN: 1522531149 ISBN-13(EAN): 9781522531142
Издательство: Mare Nostrum (Eurospan)
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Цена: 29938.00 р.
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Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Автор: Graakjaer, Nicolai (aalborg University, Denmark)
Название: Analyzing music in advertising
ISBN: 1138616818 ISBN-13(EAN): 9781138616813
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj?r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Автор: H?l?ne de Burgh-Woodman
Название: Advertising in Contemporary Consumer Culture
ISBN: 3030085805 ISBN-13(EAN): 9783030085803
Издательство: Springer
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Цена: 18167.00 р.
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Описание: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising.

Автор: Jhally
Название: The Codes of Advertising
ISBN: 041590353X ISBN-13(EAN): 9780415903530
Издательство: Taylor&Francis
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Цена: 5817.00 р.
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Описание: This work analyses the role played by advertising in the cultural economy of modern society, from both cultural and economic perspectives.

Автор: Mullin
Название: Promotional Marketing
ISBN: 1138567485 ISBN-13(EAN): 9781138567481
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: In today`s connected world, promotion is fundamental to everything we do to drive business

Название: Green Advertising and the Reluctant Consumer
ISBN: 1138016543 ISBN-13(EAN): 9781138016545
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

Автор: Barrie Gunter
Название: Gambling Advertising: Nature, Effects and Regulation
ISBN: 1787699242 ISBN-13(EAN): 9781787699243
Издательство: Emerald
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Цена: 14837.00 р.
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Описание: This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.