Translating Promotional and Advertising Texts, Torresi, Ira
Старое издание
Автор: Powers, Barry D. Название: Routledge Companion to Advertising and Promotional Culture ISBN: 0367645106 ISBN-13(EAN): 9780367645106 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
Автор: Hadas, Leora Название: Authorship as promotional discourse in the screen industries ISBN: 0367504049 ISBN-13(EAN): 9780367504045 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.
Автор: Cronin Название: Public Relations Capitalism ISBN: 3319726366 ISBN-13(EAN): 9783319726366 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book argues that we are witnessing the emergence of `commercial democracy` in which public relations, promotional culture and the media play a new, central role.
Автор: Cragie, Stella Название: Thinking translation from english ISBN: 1138714038 ISBN-13(EAN): 9781138714038 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thinking English Translation is a practical guide to analysing and translating English source texts.
Автор: Regina Galasso Название: This is a Classic: Translators on Making Writers Global ISBN: 1501376918 ISBN-13(EAN): 9781501376917 Издательство: Bloomsbury Academic Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Is a Classic illuminates the overlooked networks that contribute to the making of literary classics through the voices of multiple translators, without whom writers would have a difficult time reaching a global audience. It presents the work of some of today’s most accomplished literary translators who translate classics into English or who work closely with translation in the US context and magnifies translators’ knowledge, skills, creativity, and relationships with the literary texts they translate, the authors whose works they translate, and the translations they make. The volume presents translators’ expertise and insight on how classics get defined according to language pairs and contexts. It advocates for careful attention to the role of translation and translators in reading choices and practices, especially regarding literary classics.
Автор: Regina Galasso Название: This is a Classic: Translators on Making Writers Global ISBN: 150137690X ISBN-13(EAN): 9781501376900 Издательство: Bloomsbury Academic Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Is a Classic illuminates the overlooked networks that contribute to the making of literary classics through the voices of multiple translators, without whom writers would have a difficult time reaching a global audience. It presents the work of some of today’s most accomplished literary translators who translate classics into English or who work closely with translation in the US context and magnifies translators’ knowledge, skills, creativity, and relationships with the literary texts they translate, the authors whose works they translate, and the translations they make. The volume presents translators’ expertise and insight on how classics get defined according to language pairs and contexts. It advocates for careful attention to the role of translation and translators in reading choices and practices, especially regarding literary classics.
Автор: Torresi, Ira Название: Translating promotional and advertising texts ISBN: 1138566055 ISBN-13(EAN): 9781138566057 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering the key types of promotional texts, including personal, business to business, institutional, business to consumer and advertising, this is the essential text for students, researchers, translators and professionals working in copywriting, marketing, public relations or related areas.
Автор: Davis Aeron Название: Promotional Cultures ISBN: 0745639828 ISBN-13(EAN): 9780745639826 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Автор: P David Marshall; Joanne Morreale Название: Advertising and Promotional Culture ISBN: 1137026235 ISBN-13(EAN): 9781137026231 Издательство: Springer Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today.
Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Автор: Powell, Helen Название: Promotional Culture and Convergence ISBN: 0415672805 ISBN-13(EAN): 9780415672801 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Anne M. Cronin Название: Public Relations Capitalism ISBN: 331989191X ISBN-13(EAN): 9783319891910 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Автор: Sarah Gee; Steven Jackson Название: Sport, Promotional Culture and the Crisis of Masculinity ISBN: 1137556722 ISBN-13(EAN): 9781137556721 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
