Описание: Examines the management vision of airport marketing in the post-September 11th environment, presenting an analysis of airport management practices for both aviation and non-aviation-related activities. This book is useful to airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry.
Описание: A practical introduction developed to underpin core aspects of commissioning services in health and social care with tools and strategies that really work, this is a step-by-step guide to the commissioning process and will help the reader better understand the skills required for good commissioning, the challenges they may face and how to approach them and what makes a good commissioning manager.
Автор: Halpern Название: Airport Marketing ISBN: 0415529395 ISBN-13(EAN): 9780415529396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Нет в наличии.
Описание:
In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced.
This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.
The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
Автор: Halpern Nigel, Graham Anne Название: Airport Marketing ISBN: 036748370X ISBN-13(EAN): 9780367483708 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.
Автор: Jarach Название: Airport Marketing ISBN: 113827805X ISBN-13(EAN): 9781138278059 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Автор: Graham, Anne , Morrell, Peter Название: Airport Finance and Investment in the Global Economy ISBN: 0367512157 ISBN-13(EAN): 9780367512156 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
While there are a multitude of publications on corporate finance and financial management, only a few address the complexity of air transport industry finance and scant attention has been given to airport financial management. This book deals exclusively with airport issues to rectify this. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the industry.
Airport Finance and Investment in the Global Economy bridges the gap between much academic research on airports published in recent years - lacking much managerial relevance - and real-world airport financial management. This is achieved by featuring expert analysis of contemporary issues specific to airport finance and funding strategies, illustrated by worked examples from a wide range of different countries to enhance understanding and create a global perspective.
The book is designed to appeal to both practitioners and academics. Airport-specific topics include: performance measurement and benchmarking, valuation, tools for financial control and management, alternatives of financing, privatisation, competition and implications of economic regulation.
Описание: An examination of the contemporary and future developments in airport retailing from strategic and operational perspectives. Tax free and duty paid retailing are both discussed, and the authors consider topics such as retail marketing, location and design, supply chain relationships and human resources issues.
Автор: Jeffrey Price Название: Practical Airport Operations, Safety, and Emergency Management ISBN: 0128005157 ISBN-13(EAN): 9780128005156 Издательство: Elsevier Science Рейтинг: Цена: 13304.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Practical Airport Operations, Safety, and Emergency Management: Protocols for Today and the Future focuses on the airport itself, not the aircraft, manufacturers, designers, or even the pilots. The book explores the safety of what's been called ‘the most expensive piece of pavement in any city’— the facility that operates, maintains, and ensures the safety of millions of air passengers every year. The book is organized into three helpful sections, each focusing on one of the sectors described in the title. Section One: Airport Safety, explores the airport environment, then delves into safety management systems. Section Two: Airport Operations, continues the conversation on safety management systems before outlining airside and landside operations in depth, while Section Three: Airport Emergency Management, is a careful, detailed exploration of the topic, ending with a chapter on the operational challenges airport operations managers can expect to face in the future. . Written by trusted experts in the field, users will find this book to be a vital resource that provides airport operations managers and students with the information, protocols, and strategies they need to meet the unique challenges associated with running an airport.
Автор: Norman Ashford Название: Airport Finance ISBN: 147570688X ISBN-13(EAN): 9781475706888 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book was written as an introductory text discussing the basic elements of airport finance.
Автор: Doganis, Professor Rigas Название: The Airport Business ISBN: 0415078776 ISBN-13(EAN): 9780415078771 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Forsyth, Peter Название: Airport Economics ISBN: 0367742764 ISBN-13(EAN): 9780367742768 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Organizational communication impacts service efficiency and productivity. An increase in federal funding to strengthen communication within the airport stakeholders has failed to deliver expected results. The purpose of this qualitative case study is to explore whether miscommunication among the TSA agents and airport employees relates to effective implementation of airport security policies. The central research question focuses on the degree to which miscommunication between the TSA and airlines regarding prohibited items at security checkpoints impeded the effective execution of federal law regarding carry on luggage on commercial aircraft. Using Weick s organizational information theory, this study examines the implementation of airport security policy focusing on communication between government and industry organizations. A sample of 13 private airline employees and 7 airport employees at a large U.S. commercial airport participated in the study. Data was collected via semi structured interview questions. Data was coded and analyzed following an inductive coding strategy. According to study results, there is very little evidence of miscommunications between government and airline stakeholders regarding policy changes and expectations related to security procedures. However, miscommunication about the same policy changes to consumers confuses travelers, which may explain incidences of prohibited items at the security checkpoints. Implications for positive social change related to this study may assist policy makers in clarifying language to better inform travelers about security changes and prohibited items, the objective of which will promote safer flying experiences, reduce the potential for harm, and result in more expedient traveling."
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