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Luxury Fashion Brand Management, Mitterfellner, Olga


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Цена: 22202.00р.
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При оформлении заказа до: 2025-07-28
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Автор: Mitterfellner, Olga   (Ольга Миттерфелльнер)
Название:  Luxury Fashion Brand Management
Перевод названия: Ольга Миттерфелльнер: Управление брендом роскошной моды
ISBN: 9780367643584
Издательство: Taylor&Francis
Классификация:



ISBN-10: 0367643588
Обложка/Формат: Hardback
Страницы: 264
Вес: 0.45 кг.
Дата издания: 11.07.2023
Серия: Mastering fashion management
Иллюстрации: 14 tables, black and white; 42 line drawings, black and white; 69 halftones, color; 111 illustrations, black and white
Размер: 180 x 254 x 19
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Unifying fashion with sustainability
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Поставляется из: Европейский союз


Автор: Laia Farran Graves
Название: Little Book of Prada
ISBN: 178739459X ISBN-13(EAN): 9781787394599
Издательство: Little Brown
Рейтинг:
Цена: 2124.00 р.
Наличие на складе: Есть (более 5-х шт.)
Описание: Little Book of Prada explores the evolutions and innovations of the brand, as well as a design ethos informed by an interest in minimalism and contemporary art.

Автор: Baxter-wright, Emma
Название: Little Book of Chanel by Lagerfeld: The Story of the Iconic Fashion Designer
ISBN: 1802790160 ISBN-13(EAN): 9781802790160
Издательство: Carlton Books
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Цена: 2216.00 р.
Наличие на складе: Есть (более 5-х шт.)
Описание: The essential guide to Karl Lagerfeld`s tenure at Chanel from his early days in the 1980s, charting his constant reinvention of the fashion house that maintained Chanel as the most illustrious couture house in the world.

Автор: Homer, Karen
Название: Little book of Alexander McQueen
ISBN: 1847961002 ISBN-13(EAN): 9781847961006
Издательство: Carlton Books
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Цена: 2216.00 р.
Наличие на складе: Есть (более 5-х шт.)
Описание: An illustrated exploration of the story behind the brand, from Alexander McQueen`s own early days to the current leadership of Sarah Burton. Includes a collection of finished designs, close-up details and personal sketches.

Автор: Gilroy, Darla-jane
Название: Little Book of Burberry : The Story of the Iconic Fashion House
ISBN: 1802792678 ISBN-13(EAN): 9781802792676
Издательство: Carlton Books
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Цена: 2216.00 р.
Наличие на складе: Есть (более 5-х шт.)
Описание: A pocket-sized, illustrated book on all things Burberry, from its humble beginnings in 1856 to its current designs.

Автор: Homer, Karen
Название: Little Book of Givenchy: The Story of the Iconic Fashion House
ISBN: 1780972776 ISBN-13(EAN): 9781780972770
Издательство: Carlton Books
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Цена: 2216.00 р.
Наличие на складе: Есть (более 5-х шт.)
Описание: An illustrated exploration of the story behind the fashion house Givenchy, from its creation in 1952 to its current leadership and designs. Includes a collection of finished designs, close-up details and key moments.

Luxury Strategy, 2 ed.

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 10160.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Busks, Basques and Brush-Braid: British Dressmaking in the 18th and 19th Centuries

Автор: Inder Pam
Название: Busks, Basques and Brush-Braid: British Dressmaking in the 18th and 19th Centuries
ISBN: 1350242837 ISBN-13(EAN): 9781350242838
Издательство: Bloomsbury Academic
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Цена: 9414.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The dressmaking trade developed rapidly during the 18th and 19th centuries, changing the lives of thousands of British workers. Busks, Basques and Brush-Braid focuses on the trade and the people within it, from their working conditions and earnings to their training, services and relationships with customers.

Exploring the lives of dressmakers in fact and fiction, the book looks at representations of the trade in the plays and novels of the time, while surveying the often harsh realities of the workers' lives. From the arrival of the sewing machine to the influence of the department store, it explores the impact of mechanization, commercialization and modernity on a historical trade. Pamela Inder illuminates a new world of dressmaking enabled by goods like paper patterns and magazines, and sets out to investigate the increasing monopoly of female dressmakers in an industry once dominated by male tailors.

Drawing on a range of original and hitherto unpublished sources - including business records, diaries, letters, bills and newspaper articles - Busks, Basques and Brush-Braid reveals the untold story of the dressmaking trade. Beautifully illustrated with over 80 images, the book brings dressmakers into focus as real people, granting new insights into working class life in 18th- and 19th-century Britain.

Rei Kawakubo: For and Against Fashion

Автор: Rex Butler
Название: Rei Kawakubo: For and Against Fashion
ISBN: 1350118222 ISBN-13(EAN): 9781350118225
Издательство: Bloomsbury Academic
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Цена: 13464.00 р.
Наличие на складе: Нет в наличии.

Описание: The Japanese fashion designer Rei Kawakubo of Comme des Garcons is undoubtedly one of the world's major fashion designers. In 2017 she was the second living designer to ever be given a retrospective at the renowned Costume Institute of the Metropolitan Museum of Art in New York. Her work exerts an extraordinary influence over succeeding generations of designers and is a major point of reference for all those wishing to explore the place of fashion in contemporary culture.

The 14 essays in this collection, written by eminent fashion theorists from around the world, ask what is the relationship of Kawakubo's work to art, philosophy and architecture, and ultimately illustrate how Kawakubo's creative output allows us to understand the very notion of fashion itself.

Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020

Автор: Pierre-Yves Donze
Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020
ISBN: 1350335789 ISBN-13(EAN): 9781350335783
Издательство: Bloomsbury Academic
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Цена: 3483.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.

How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

How to Set Up & Run a Fashion Label: Third Edition, Updated and Expanded

Автор: Toby Meadows
Название: How to Set Up & Run a Fashion Label: Third Edition, Updated and Expanded
ISBN: 1786274841 ISBN-13(EAN): 9781786274847
Издательство: Laurence King
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Цена: 3416.00 р.
Наличие на складе: Поставка под заказ.

Описание: To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout.

With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

Fashion Branding and Communication

Автор: Byoungho Jin; Elena Cedrola
Название: Fashion Branding and Communication
ISBN: 1137523425 ISBN-13(EAN): 9781137523426
Издательство: Springer
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Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.

Understanding Luxury Fashion

Автор: Isabel Cantista; Teresa S?daba
Название: Understanding Luxury Fashion
ISBN: 3030256537 ISBN-13(EAN): 9783030256531
Издательство: Springer
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Цена: 22359.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.


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