Semiotic Analysis and Public Policy, Atkinson, Christopher L.
Автор: Sigrid Norris, Carmen Daniela Maier Название: Texts, Images, and Interactions: A Reader in Multimodality ISBN: 1614511640 ISBN-13(EAN): 9781614511649 Издательство: Walter de Gruyter Цена: 5569.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Reader is a comprehensive text outlining primary approaches to multimodality. In the “Theory and Methodology” section, the scholars who are responsible for the approaches’ developments give some personal insight into how and/or why these approaches were developed. The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance. Included is also a “Transcription and How-to-Analyze” section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive “Sample Analyses” section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.
Описание: The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
In a world of global communication, where each one’s life depends increasingly on signs, language and communication, understanding how we relate and opening ourselves to otherness, to differences in all their forms and aspects is becoming more and more relevant. Today, we often understand the differences in terms of adversity or opposition and forget the value of the similarities. Semiotic approaches can provide a critical point of view and a more general reflection that can redefine some aspects of the discussion about the nature of these semiotic categories, differences and similarities. The dichotomy differences – similarities is fundamental to understanding the meaning-making mechanisms in language (De Saussure, 1966; Deleuze, 1995), as well as in other sign systems (Ponzio, 1995; Sebeok & Danesi, 2000). Meaning always appears in the “play of differences” (Derrida, 1978) and similarities. Therefore, the phenomena of similarities and differences must be considered complementary (Marcus, 2011). This book addresses and offers new perspectives for analyzing and understanding sensitive topics in the world of global communication (humanities education, responsive understanding of otherness, digital culture and new media power).
Описание: By integrating ideas of Peirce, Buhler, Bakhtin, Piaget and Jakobson, in this book the author defines three linguistic supertypes each operating with either the situation in reality, the speaker`s experience of it or his condensed information to the hearer.
Автор: Richard J. Parmentier Название: Signs in Society: Studies in Semiotic Anthropology ISBN: 0253327571 ISBN-13(EAN): 9780253327574 Издательство: Wiley EDC Рейтинг: Цена: 7722.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Richard Parmentier takes up Ferdinand de Saussure's challenge to study the "life of signs in society" by using semiotic tools proposed by Charles Sanders Peirce. He studies how semiotic theory can illuminate highly complex social and cultural practices.
Автор: Atkinson Название: Semiotic Analysis and Public Policy ISBN: 0815383479 ISBN-13(EAN): 9780815383475 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rooted deep in the literature on both public policy and semiotics, Christopher L. Atkinson evaluates several key areas of public policy that are heavily dependent on narrative, naming, sign, and branding to create meaning.
Автор: Kress Gunther Название: Multimodality ISBN: 0415320615 ISBN-13(EAN): 9780415320610 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.
Автор: H. Caple Название: Photojournalism: A Social Semiotic Approach ISBN: 1349336661 ISBN-13(EAN): 9781349336661 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the role of photographs in newspapers and online news, analyzing how meanings are made in images and exploring text-image relations, illustrated with authentic news stories from both print and online news outlets.
Описание: This highly readable book develops a numanistic, and specifically semiotic approach to multiculturalism.
Автор: Alin Olteanu Название: Multiculturalism as Multimodal Communication ISBN: 303017882X ISBN-13(EAN): 9783030178826 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This highly readable book develops a numanistic, and specifically semiotic approach to multiculturalism. It reveals how semiotics provides fresh and valuable insights into multiculturalism: in contrast to the binary logic of dualistic philosophy, semiotic logic does not understand the value of truth in rigid terms of ‘true’ or ‘false’, ‘right’ or ‘wrong’ only. The value of truth resides in meaning, which is a dynamic, evolutionary phenomenon, rooted, nevertheless, in factuality.
Drawing on recent developments in biosemiotics, the book presents a theoretical approach to multiculturalism, regarding the lives of people living in multicultural environments. Rather than analyzing political or economic phenomena, it offers a semiotic analysis of multiculturalism and discusses its educational implications. It also invites readers to regard learning as a phenomenon of ecological sign growth and to understand multiculturalism along the same lines. As such, it brings together the life and social sciences and the humanities in a unified perspective, in an approach fitting postmodernism.
Developing a postmodern philosophy for contemporary non-experts, which allows distancing from political discourse in favor of a posthumanistic stand, where altruism is seen as an opportunity, not a threat, this book appeals to a wide readership, from scholars seeking state-of-the-art theories to general readers looking for a thought-provoking and enlightening read.
Автор: Ceriani, Giulia (bergamo University, Italy) Название: Sense of rhythm ISBN: 1837970319 ISBN-13(EAN): 9781837970315 Издательство: Emerald Рейтинг: Цена: 9148.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The importance of rhythm spans time and space, its significance both natural and constructed. As contemporary society challenges us to search for connection, the question of rhythm is profoundly and uniquely capable of managing the exchange and dialogue between deep narrativity and surface figurativeness.
A semiotic examination of the regulative efficacy of rhythm is at the centre of The Sense of Rhythm, which frames rhythm as a characteristic of texts and narratives in order to organize and sense meaning. Rhythm is capable of creating and conveying a passionate tone, and of fostering cross-disciplinary and cross-textual convergences. An awareness and recognition of rhythmic structure allows for potential to cross-code between perception and sensation across cultures.
This new edition, published for the first time in English, brings semiotician Giulia Ceriani’s research to English-speaking students and researchers across disciplines. The Sense of Rhythm serves as a foundation for interdisciplinary research, creative practices, and a unique semiotic approach to the study of rhythm.
Автор: Hebert, Louis Название: Introduction to applied semiotics ISBN: 0367351129 ISBN-13(EAN): 9780367351120 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas.
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