Multiculturalism as Multimodal Communication: A Semiotic Perspective, Olteanu Alin
Автор: Utibe Hanson Название: Football as Literature: A Semiotic Reading ISBN: 1680531034 ISBN-13(EAN): 9781680531039 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17550.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Football as Literature adopts semiotics as a framework to compare football (soccer) to literature. The football field is akin to the plot or stage in narrative or dramatic modes, respectively, and the players are viewed as characters whose metamorphoses, in the text of football, are occasioned from the label of their positions to the completeness of the plot by the kinetic power of the ball. In employing this commentary, a standard football match is seen as a representation of the active text. Particularly, without commentary football unfolds as an unspoken semiotic narrative. Football is seen, therefore, as existing in a continuum of signification encapsulated especially in the acknowledged genres of literature.
Описание: By integrating ideas of Peirce, Buhler, Bakhtin, Piaget and Jakobson, in this book the author defines three linguistic supertypes each operating with either the situation in reality, the speaker`s experience of it or his condensed information to the hearer.
Автор: Richard J. Parmentier Название: Signs in Society: Studies in Semiotic Anthropology ISBN: 0253327571 ISBN-13(EAN): 9780253327574 Издательство: Wiley EDC Рейтинг: Цена: 7722.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Richard Parmentier takes up Ferdinand de Saussure's challenge to study the "life of signs in society" by using semiotic tools proposed by Charles Sanders Peirce. He studies how semiotic theory can illuminate highly complex social and cultural practices.
Описание: The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
Описание: Semiotics - the study of the general principles of signs and sign systems – is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.
Описание: Semiotics - the study of the general principles of signs and sign systems – is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.
Автор: Dinda L. Gorlee Название: Wittgenstein in Translation: Exploring Semiotic Signatures ISBN: 1614511446 ISBN-13(EAN): 9781614511441 Издательство: Walter de Gruyter Рейтинг: Цена: 24165.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The volume reveals the depths of Wittgenstein`s soul-searching writings - his "new" philosophy - by concentrating on fragments in ordinary language and using few technical terms.
Despite the growing interest in various translation activities, there is still a potentially vast area of research. The statement may be true for opera surtitling, which was introduced in the nineteen eighties and has been used in opera companies worldwide ever since. This book aims to offer a theoretical framework for opera surtitling, based on several factors, including the semiotics of opera, relevance theory, or fundamental rules of audiovisual translation. The author provides a more illuminating insight by means of practical research into surtitling in Poland, which proves that surtitling is not as simple a task as it may seem, demanding a multimodal and multifaceted analysis of an audiovisual complex and requiring a constant struggle to guarantee optimal relevance of the surtitled performance.
Автор: Sybille Kr?mer, Christina Ljungberg Название: Thinking with Diagrams: The Semiotic Basis of Human Cognition ISBN: 1501511696 ISBN-13(EAN): 9781501511691 Издательство: Walter de Gruyter Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Diagrammatic reasoning is crucial for human cognition. It is hard to think of any forms of science or knowledge without the "intermediary world" of diagrams and diagrammatic representation in thought experiments and/or processes, manifested in forms as divers as notes, tables, schemata, graphs, drawings and maps. Despite their phenomenological and structural-functional differences, these forms of representation share a number of important attributes and epistemic functions. Combining aspects of linguistic and pictorial symbolism, diagrams go beyond the traditional distinction between language and image. They do not only represent, yet intervene in what is represented. Their spatiality, materiality and operativity establish a dynamic tool to exteriorize thinking, thus contributing to the idea of the extended mind. They foster imagination and problem solving, facilitate orientation in knowledge spaces and the discovery of unsuspected relationships. How can the diagrammatic nature of cognitive and knowledge practices be theorized historically as well as systematically? This is what this volume explores by investigating the semiotic dimension of diagrams as to knowledge, information and reasoning, e.g., the 'thing-ness' of diagrams in the history of art, the range of diagrammatic reasoning in logic, mathematics, philosophy and the sciences in general, including the knowledge function of maps.
Автор: Rajandran Kumaran, Abdul Manan Shakila Название: Discourses of Southeast Asia: A Social Semiotic Perspective ISBN: 9811398852 ISBN-13(EAN): 9789811398858 Издательство: Springer Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discourses of Southeast Asia presents the latest Southeast Asian research in Systemic Functional Linguistics (SFL). Their chapters study the `native` languages of Southeast Asia: Indonesian, Malay, Tagalog, Thai and Vietnamese, and relatively newer languages in Southeast Asia: English and Mandarin.
Автор: Rajandran Kumaran, Abdul Manan Shakila Название: Discourses of Southeast Asia: A Social Semiotic Perspective ISBN: 9811398828 ISBN-13(EAN): 9789811398827 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Discourses of Southeast Asia presents the latest Southeast Asian research in Systemic Functional Linguistics (SFL). SFL provides a sophisticated social semiotic architecture for exploring meaning in languages and texts in the context of Southeast Asia. This edited volume examines the ideational, interpersonal and textual metafunctions in the domains of education, media, translation and language typology. It applies SFL in text analysis so as to be relevant to theory, research and professional practice. This book brings together 12 original chapters by both seasoned and emerging scholars. Their chapters study the ‘native’ languages of Southeast Asia: Indonesian, Malay, Tagalog, Thai and Vietnamese, and relatively newer languages in Southeast Asia: English and Mandarin. The chapters analyze a variety of texts, namely advertisements, classroom interactions, corporate reports, dramas, interviews, media reports, narratives, novels, textbooks and video clips. This volume captures the exciting and productive state of the art of SFL in Southeast Asia. It will be of particular interest to scholars trying to understand the application of SFL in this region.
Название: Building bridges for multimodal research ISBN: 3631662661 ISBN-13(EAN): 9783631662663 Издательство: Peter Lang Рейтинг: Цена: 13843.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
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