Leveraging Brands in Sport Business, Pritchard, Mark
Автор: Pritchard, Mark Название: Leveraging Brands in Sport Business ISBN: 0415534844 ISBN-13(EAN): 9780415534840 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.
Автор: Misener, Laura , McPherson, Gayle , McGillivray, Название: Leveraging Disability Sport Events ISBN: 0367520265 ISBN-13(EAN): 9780367520267 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the policy, planning, development and implementation of disability sport events. It highlights the potential of sporting events for encouraging community sport participation, as well as influencing attitudes and awareness about disability in wider society, but also challenges assumptions about positive event legacies.
Автор: Bouchet, Patrick Название: Sport Brands ISBN: 0415532841 ISBN-13(EAN): 9780415532846 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bouchet Название: Sport Brands ISBN: 041553285X ISBN-13(EAN): 9780415532853 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.
The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.
An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Military Recruiting is a war. It's just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent.
Smart, competent, and capable people are rare and in high demand. Every organization, from commercial enterprises, healthcare, non-profit, sports, and education, to the military is in an outright battle to recruit and retain these bright and talented people.
Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetrical battlefield, to win, you must operate at a level of excellence beyond anything asked of military recruiters before.
Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission.
It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America's fighting forces and our democracy.
Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting. In FMR, you'll learn:
The Single Most Important Discipline in Military Recruiting
How to Get Out of a Recruiting Slump
The 30-Day Rule and Law of Replacement
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The 7 Step Telephone Prospecting Framework
The 4 Step Email and Direct Messaging Framework
The 5 C's of Social Recruiting
The 7 Step Text Message Prospecting Framework
How to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified Applicants
Powerful Human Influence Frameworks that Reduce Resistance and Objections
The 3 Step Prospecting Objection Turn-Around Framework
Mission Drive and the 5 Disciplines of Ultra-High Performing Military Recruiters
In his signature right-to-the-point style that has made him the go-to trainer to a who's who of the world's most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what's really holding you back. Then, he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter.
Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission, Fast.
Описание: Watch Me Now provides a framework on how to maximise the engagement and views of your videos. Knowing how to distribute your video and engage your audience is the essential step that is missing for far too many videos. In Watch Me Now you will explore how to think strategically about your videos so that they are effective.
FINALLY A BOOK for GENERAL MANAGERS, SALES MANAGERS and the SALES PROFESSIONALS who want to SUCCEED in the CAR BUSINESS
"I wish I had this book when I was the #1 sales professional at Ford Greenville, TX. I will buy it for my friends who are still in the car business "Brandi Voth, Founder THE POWER PROJECT
Inside the reader will get:
HOW to Dress for Success Prospecting that Works How to Get Endless Referrals Digital Marketing Public Speaking for More Sales and much more
Описание: This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.
Автор: Bhattacharya, Cb Название: Small actions, big difference ISBN: 0367337568 ISBN-13(EAN): 9780367337568 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on interviews with 25 global multinational corporations, this book connects sustainability to the theory and principles of psychological ownership to propose a succinct, easy-to-digest model for managerial use.
Описание: This book covers the topic of Instagram and will educate you on how this social media platform can be used to grow a large following, build a strong brand image, and increase your sales figures.
Автор: Moran, M. Brooke Название: Organizational heartbeats ISBN: 0367431955 ISBN-13(EAN): 9780367431952 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using case studies to offer examples of best practices and providing a unique Purpose-Driven Model of Employee Engagement to guide efforts, the aim of this book is to help organizations thrive and create positive change by leveraging the power and talents of their employees.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
