Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 1979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal, Nir Название: Indistractable ISBN: 1526610205 ISBN-13(EAN): 9781526610201 Издательство: Bloomsbury Рейтинг: Цена: 1632.00 р. Наличие на складе: Ожидается поступление.
Описание: 'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction.
Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. 'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind'A guide to staying focused in an age of constant distraction' Guardian'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig'Does exactly as it promises. Amazing' Chris Evans'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2391.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Описание: Text in French. Le Krav Maga est aujourdhui a lavant-garde des systemes dautodefense et de combat rapproche. Les experts du combat et les instructeurs darts martiaux le considerent comme une methode dautodefense et de combat ingenieuse, inventive, extremement efficace et pratique. Cree et developpe a lorigine par le Grand-maitre Imi Sde-Or (Lichtenfeld) pour larmee israelienne et dautres services de securite nationale, le Krav Maga a ete consciencieusement adapte pour repondre aux besoins des civils. La methode est concue pour que des citoyens ordinaires, jeunes ou ages, hommes ou femmes, puissent lutiliser avec succes, quelle que soit leur force physique. Ses techniques fondees sur des mouvements naturels, sont facilement assimilables grace a une methode dentrainement moderne et astucieuse. Combinees avec des tactiques de defense rationnellement structurees, elles composent un systeme dautodefense qui se distingue par sa simplicite; cela constitue en fait le veritable secret de lefficacite du Krav Maga. La realite conflictuelle existante en Israel a fourni amplement a lecole du Krav Maga les occasions de faire ses preuves dans des situations reelles plus virulentes que de simples combats de rue, ce qui permit de lui apporter des ameliorations constantes. Cet ouvrage constitue le premier manuel de la serie complete sur le Krav Maga, ecrite par le Grand-maitre Imi Sde-Or avec son eminent disciple et continuateur Eyal Yanilov. Elle est la seule officiellement approuvee par le createur lui-meme. Illustre par plus de 500 photos et schemas, ce livre concerne specifiquement les techniques officielles du Krav Maga destinees a faire face de maniere efficiente a des affrontements mortellement dangereux. Ce volume est consacre aux divers aspects dune confrontation avec un assaillant arme dun objet tranchant, pointu, contondant, ou dune arme a feu. Dautres sujets y sont egalement exposes, parmi lesquels: lutilisation dobjets ordinaires comme armes defensives; comment se defendre contre deux assaillants armes; comment neutraliser la menace dun pistolet ou une grenade dirigee contre une autre personne dans une situation de prise dotage. Comme lecrit M. Shimon Peres, lun des plus celebres hommes dEtat israeliens, dans son avant-propos du livre: Le terrorisme ne respecte aucune frontiere!
Автор: Peretz, Eyal Название: Becoming visionary ISBN: 0804756848 ISBN-13(EAN): 9780804756846 Издательство: Wiley EDC Рейтинг: Цена: 16130.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How is one to think the significance of the art of film for philosophy? What would it mean to introduce film as a question into the heart of the philosophical enterprise? How would this transform our understanding of film, on the one hand, and of philosophy and the philosophical tradition, on the other? These are the questions that guide this project on the hitherto critically neglected but seminal film director Brian De Palma. Becoming Visionary: Brian De Palma's Cinematic Education of the Senses is located at the intersection of philosophy and film studies, and makes each of these disciplines productive and useful for each other in a new way. It is a concrete examination of the logic governing the work of a major American artist that is, at the same time, a general philosophical examination of the logic of meaning governing all the major filmic categories and is thus a comprehensive theory of film. Becoming Visionary develops a new matrix for thinking the relations between philosophy and film and, by extension, between philosophy and the arts
Описание: Cloud Security Handbook provides complete coverage of security aspects when designing, building, and maintaining environments in the cloud. This book is filled with best practices to help you smoothly transition to the public cloud, while keeping environments secure.
Автор: Eyal Nir, Hurst Samia A., Murray Christopher J. L. Название: Measuring the Global Burden of Disease: Philosophical Dimensions ISBN: 0190082542 ISBN-13(EAN): 9780190082543 Издательство: Oxford Academ Рейтинг: Цена: 26209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Global Burden of Disease Study (GBD) is one of the largest-scale research collaborations in global health, distilling a wide range of health information to provide estimates and projections for more than 350 diseases, injuries, and risk factors in 195 countries. Its results are a critical tool informing researchers, policy-makers, and others working to promote health around the globe. A study like the GBD is, of course, extremely complex from an empirical perspective. But it also raises a large number of complex ethical and philosophical questions that have been explored in a series of collaborations over the past twenty years among epidemiologists, philosophers, economists, and policy scholars. The essays in this volume address issues of current and urgent concern to the GBD and other epidemiological studies, including rival understandings of causation, the aggregation of complex health data, temporal discounting, age-weighting, and the valuation of health states. The volume concludes with a set of chapters discussing how epidemiological data should and should not be used. Better appreciating the philosophical dimensions of a study like the GBD can make possible a more sophisticated interpretation of its results, and it can improve epidemiological studies in the future, so that they are better suited to produce results that can help us to improve global health.
Описание: The earliest human known to have the capability of walking erect on two legs is Sahelanphropus, who lived 6 million years ago. The ability to stand erect led to required extensive changes in the human skeleton, including significant changes in the cervical spine. In modern humans, the cervical spine holds the head upright and gives it great mobility. The combination of great mobility in this spinal segment combined with the requirement that it carry significant weight makes the cervical spine susceptible to a wide variety of pathologies. The cervical spine not only supports the head upright, but acts as a channel for the full set of neural elements connecting the brain with all near and distant parts of the body; thus, pathologies involving the spinal column in this segment directly affect the cervical spinal cord and exiting nerve roots. Today, excellence in spine surgery requires a thorough understanding of spinal anatomy, relevant neurology, and biomechanics, as well as skilled use of a variety of surgical techniques. The surgeon must master the ability to effectively select from a wide and constantly changing variety of alternative instrumentations and surgical approaches. In addition, the trend towards reducing the invasiveness of surgical procedures has led to the use of smaller and smaller tools and smaller surgical incisions with more limited views of the relevant anatomy. As a result of the rapid pace of change, the choice of an optimal technique in any given situation is increasingly complex. In this book, we begin with a basic review of anatomy, neurology, neurophysiology, and biomechanics. We also discuss clinical and radiological assessment required for a differential diagnosis, and present a thorough discussion of the importance of sagittal alignment of the spine and the utility of gait analysis. We proceed with a thorough discussion of nontraumatic pathologies causing cervical myelopathy, beginning with the craniocervical junction down through the subaxial spine, in pediatric and adult populations. This discussion includes steps in the differential diagnosis for specific pathologies, surgical techniques and nuances, radiation-based treatment alternatives, and special topics ranging from the use of stem cells to robotics and endoscopic surgery. We have attempted to provide both fundamental and state-of-the-art knowledge and to share the rich experience of some of the leading spine surgeons worldwide, with the aim of enabling surgeons at all levels to advance their own capabilities for performing safe and successful procedures in this area of complex anatomy.
Описание: Originally developed as an elite fighting tactic for the Israel Defence Forces, today Krav Maga has become a popular self-defence method, appealing to government units, martial artists, and even the average person.
Автор: Fuller, Matthew Weizman, Eyal Название: Investigative aesthetics ISBN: 1788739086 ISBN-13(EAN): 9781788739085 Издательство: Неизвестно Рейтинг: Цена: 2572.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A new field of counter-investigation across journalism, human rights, art and law
Автор: Ben-Bassat Yuval, Ginio Eyal Название: Late Ottoman Palestine: The Period of Young Turk Rule ISBN: 0755643585 ISBN-13(EAN): 9780755643585 Издательство: Bloomsbury Academic Рейтинг: Цена: 9874.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The decisive consequences of the Young Turk Revolution of 1908 had ramifications over the entire Ottoman Empire - and the Ottoman territory of Palestine was no exception. "Late Ottoman Palestine" examines the impact of Young Turk policies and reforms on local societies and administration, using Palestine as a prism through which to explore the impact of the Revolution in the provincial arena far from the administrative and political centre of the capital. It thus sheds light upon the last decade of Ottoman rule in Palestine, crucially dealing with the roots of Jewish-Arab conflict in the area and the early crystallization of Arab, Palestinian and Zionist identities, along with that of an Ottoman imperial identity. It will be a vital resource for students and researchers interested in the modern history of the Middle East, the Ottoman Empire and Palestine.
Описание: Zvi Eyal was born Harry Klafter in Utrecht, the Netherlands. As a teenager, he was imprisoned in Westerbork, the Nazi transit camp whose purpose was to prepare Jews for extermination by creating a virtual reality, depicting a quasi-normalcy made possible by the victims denial of the facts on the ground. Zvi finished high school in defiance of the ongoing extermination of Dutch Jewry. On the eve of his transport to Auschwitz he miraculously escaped, and with the courageous help of three Dutch families survived the war. The saga of his illegal aliyah to Palestine, participation in the War of Independence, the family he built, and the distinguished career he led in surgery exemplifies the ingathering of the Jewish people in its exaltation and glory. Zvis tenacity and drive, coupled with the hospitality and humanity of those who opened their doors and their hearts during the years of fury, are testaments of hope in mankinds ability to overcome evil and seek a better tomorrow.
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