Автор: Baxter-wright, Emma Название: Little Book of Chanel by Lagerfeld: The Story of the Iconic Fashion Designer ISBN: 1802790160 ISBN-13(EAN): 9781802790160 Издательство: Carlton Books Рейтинг: Цена: 2216.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: The essential guide to Karl Lagerfeld`s tenure at Chanel from his early days in the 1980s, charting his constant reinvention of the fashion house that maintained Chanel as the most illustrious couture house in the world.
Автор: Laia Farran Graves Название: Little Book of Prada ISBN: 178739459X ISBN-13(EAN): 9781787394599 Издательство: Little Brown Рейтинг: Цена: 2124.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: Little Book of Prada explores the evolutions and innovations of the brand, as well as a design ethos informed by an interest in minimalism and contemporary art.
Автор: Homer, Karen Название: Little book of Alexander McQueen ISBN: 1847961002 ISBN-13(EAN): 9781847961006 Издательство: Carlton Books Рейтинг: Цена: 2216.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: An illustrated exploration of the story behind the brand, from Alexander McQueen`s own early days to the current leadership of Sarah Burton. Includes a collection of finished designs, close-up details and personal sketches.
Автор: Gilroy, Darla-jane Название: Little Book of Burberry : The Story of the Iconic Fashion House ISBN: 1802792678 ISBN-13(EAN): 9781802792676 Издательство: Carlton Books Рейтинг: Цена: 2216.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: A pocket-sized, illustrated book on all things Burberry, from its humble beginnings in 1856 to its current designs.
Автор: Homer, Karen Название: Little Book of Givenchy: The Story of the Iconic Fashion House ISBN: 1780972776 ISBN-13(EAN): 9781780972770 Издательство: Carlton Books Рейтинг: Цена: 2216.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: An illustrated exploration of the story behind the fashion house Givenchy, from its creation in 1952 to its current leadership and designs. Includes a collection of finished designs, close-up details and key moments.
Автор: Doyle Charles Название: A Dictionary of Marketing ISBN: 0198736428 ISBN-13(EAN): 9780198736424 Издательство: Oxford Academ Рейтинг: Цена: 2770.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Описание: To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout.
With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
Автор: Pui-Sze Chow; Chun Hung Chiu; Amy C. Y. Yip; Ailie Название: Contemporary Case Studies on Fashion Production, Marketing and Operations ISBN: 9811070067 ISBN-13(EAN): 9789811070068 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Описание: Christoph Schroder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements).
Автор: Easey, Mike Название: Fashion marketing ISBN: 1405139536 ISBN-13(EAN): 9781405139533 Издательство: Wiley Рейтинг: Цена: 4752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `Clothing that is not purchased or worn is not fashion` (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.
Автор: Wilson Ozuem, Yllka Azemi Название: Digital Marketing Strategies for Fashion and Luxury Brands ISBN: 1522526978 ISBN-13(EAN): 9781522526971 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30631.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
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