Reputation Management: The Key to Successful Public Relations and Corporate Communication, Doorley, John ; Garcia, Helio Fred
Новое издание
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376979 ISBN-13(EAN): 9780815376972 Издательство: Taylor&Francis Цена: 12095.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376952 ISBN-13(EAN): 9780815376958 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376979 ISBN-13(EAN): 9780815376972 Издательство: Taylor&Francis Рейтинг: Цена: 12095.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 9349.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Langham, Tony Название: Reputation management ISBN: 1787566102 ISBN-13(EAN): 9781787566101 Издательство: Emerald Рейтинг: Цена: 3860.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 7595.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Автор: Schnee Christian Название: Political Reputation Management ISBN: 1138796565 ISBN-13(EAN): 9781138796560 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.
Описание: Provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management
Описание: This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
Автор: Cornelissen Joep Название: Corporate Communication ISBN: 1526491974 ISBN-13(EAN): 9781526491978 Издательство: Sage Publications Рейтинг: Цена: 7126.00 р. Наличие на складе: Нет в наличии.
Описание: Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.
Автор: Olasky, Marvin N. Название: Corporate Public Relations ISBN: 0415515491 ISBN-13(EAN): 9780415515498 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
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