Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Bosworth, Michael T. Название: Solution selling ISBN: 0786303158 ISBN-13(EAN): 9780786303151 Издательство: McGraw-Hill Рейтинг: Цена: 6004.00 р. Наличие на складе: Поставка под заказ.
Описание: Solution Selling is the most comprehensive sales and sales management process available today.
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The best copywriting techniques that will allow you to write great and viral content that will attract readers like flies on honey and increase conversions.
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How to better manage your time to work less but be more productive
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Автор: MacDonald Malcolm Название: Complete Marketer ISBN: 0749466766 ISBN-13(EAN): 9780749466763 Издательство: Kogan Page Рейтинг: Цена: 3800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.
Название: Bottom of the pyramid marketing ISBN: 1787145565 ISBN-13(EAN): 9781787145566 Издательство: Emerald Рейтинг: Цена: 15651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
Описание: There are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental performance, but another way to combat this is examining the world's food resources. Currently, there are global challenges associated with livestock and meat consumption, giving way to resource scarcity and the inability to sustain animal agriculture.Environmental, Health, and Business Opportunities in the New Meat Alternatives Market is a pivotal reference source that provides vital research on the development of plant-based foods and nutritional outcomes. Through analyzing innovative and disruptive trends in the food industry, it presents opportunities utilizing meat alternatives to create a more engaged consumer, a stronger economy, and a better environment. Highlighting topics such as meat consumption, nutrition, health, and gender perspectives, this book is ideally designed for policymakers, economists, health professionals, nutritionists, technology developers, academicians, and graduate-level students.
Автор: Soren Hougaard; Mogens Bjerre Название: The Relationship Marketer ISBN: 3642444202 ISBN-13(EAN): 9783642444203 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.
Описание: Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
Автор: Smith Название: Marketer: Simulation 3E ISBN: 0395833981 ISBN-13(EAN): 9780395833988 Издательство: Cengage Learning Рейтинг: Цена: 11245.00 р. Наличие на складе: Нет в наличии.
Описание: A simulation designed to help students make marketing decisions. Students act as management teams, making a variety of decisions such as pricing, advertising, and promotion. Students record their decisions on forms and analyse and evaluate their decisions on a computer.
Описание: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles.
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