Government deals are funded, not sold, Moran, Gene
Название: Government Deals are Funded, Not Sold ISBN: 1032594829 ISBN-13(EAN): 9781032594828 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mouzas, Stefanos (Lancaster University, UK) Название: Strategic Negotiations for Sustainable Value ISBN: 0367430592 ISBN-13(EAN): 9780367430597 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1. Understanding Strategic Negotiations 2. The Challenges that Negotiators Face 3. Negotiation as a Process 4. Behaviour in Negotiations: Biases and Errors 5. Negotiating Contracts 6. Managerial Implications: Looking Ahead
Автор: Mouzas, Stefanos (lancaster University, Uk) Название: Strategic negotiations for sustainable value ISBN: 0367430606 ISBN-13(EAN): 9780367430603 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1. Understanding Strategic Negotiations 2. The Challenges that Negotiators Face 3. Negotiation as a Process 4. Behaviour in Negotiations: Biases and Errors 5. Negotiating Contracts 6. Managerial Implications: Looking Ahead
Автор: Moore Tim Название: Sold On Purpose: Marketing to The Conscious Consumer ISBN: 0578472171 ISBN-13(EAN): 9780578472171 Издательство: Неизвестно Рейтинг: Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
"HOTTEST. COOLEST. BIGGEST. NEWEST."
These are the buzzwords that shaped and 'Yell and Sell' ad campaigns of the 21stcentury. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive.
"Today's conscious consumers want brands that have values and purpose, not just products and service."
Sold On Purpose is a comprehensive guide for savvy marketers who want to create meaningful, long-term relationships with their customers through shared values and a unique brand purpose. It provides several case studies on brands who have created meaningful purpose stories and won the hearts of consumers, as well as brands who missed the mark and a breakdown of what went wrong. You will learn how to create a unique brand narrative that tells not just what you do, but why you do it.
Written by three-time Emmy award-winning director and millennial entrepreneur, Tim Moore, Sold on Purpose shows a clear look into the purpose-driven marketplace of tomorrow and how to prepare for it today.
Автор: Bennett, James T. Название: Tax-funded Politics ISBN: 076580235X ISBN-13(EAN): 9780765802354 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Автор: Tim Moore, Moore Название: Sold on purpose ISBN: 0578474891 ISBN-13(EAN): 9780578474892 Издательство: Неизвестно Рейтинг: Цена: 2850.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sold On Purpose is a comprehensive guide on how brands can use their unique purpose story to communicate what they believe in and what their higher purpose is in the world. You will learn how to craft stories that really matter and create a meaningful unique brand narrative that tells not just what you do, but why you do it.
If you want to have success in today's global market, surely you have to prepare yourself and to deepen your selling techniques.
Having a clear perspective of your goals it's an excellent starting point.
Nowadays, there are new powerful ways of communication, which lead to a successful marketing strategy.
In this book, you'll find a deep analysis of the selling strategies and valid method to build a solid business.
Just to give you an idea: sales and marketing is a pillar and it's composed of three different sectors:
Sales: It's about reaching out to the customer, offering him a discount, persuading him to order your product, achieving your monthly sales target;
Marketing: It includes media, advertising (here the internet is fundamental), and tactical planning activities.
Innovation: It is a long-term strategy that involves the development of new products, with investments and research.
These are the basics, but this book contains much more, you're supposed to order it to close your new deals, so let me give you a small taste of this point:
New deal techniques:
Understand your customers (you can create databases to analyzes preferences).
The power of words. Keep the words and phrases you use wisely.
Shut down now or not, use phrases as: "This is the last thing we] have." "Everyone who signs off today receives 15% off"
I can't tell you everything here If you are intrigued by sales, I suggest you order this useful book
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
