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Understanding Audiences, Customers, and Users via Analytics, Jansen


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Цена: 5589.00р.
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При оформлении заказа до: 2025-07-28
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Автор: Jansen
Название:  Understanding Audiences, Customers, and Users via Analytics
ISBN: 9783031419324
Издательство: Springer
Классификация:




ISBN-10: 3031419324
Обложка/Формат: Hardback
Страницы: 152
Вес: 0.00 кг.
Дата издания: 20.09.2023
Серия: Synthesis lectures on information concepts, retrieval, and services
Язык: English
Издание: 1st ed. 2024
Иллюстрации: 27 illustrations, color; 1 illustrations, black and white; xix, 152 p. 28 illus., 27 illus. in color.
Размер: 240 x 168
Основная тема: Statistics
Подзаголовок: An introduction to the employment of web, social, and other types of digital people data
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.
Дополнительное описание: The Foundations of Web Analytics.- The Foundations of Social Media Analytics.- Web and Social Media Analytics Strategy.- Data Collection Methods.- Data Quality Assessment.- Data Preprocessing.- Search Analytics.- Persona Analytics.- User Study Analytics.-



SAS for R Users: Data Science and Business Analyti cs

Автор: Ohri
Название: SAS for R Users: Data Science and Business Analyti cs
ISBN: 1119256410 ISBN-13(EAN): 9781119256410
Издательство: Wiley
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Цена: 14565.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Professor Pippy P. Poopypants may be the greatest scientific genius the world has ever known. Unfortunately, he has such a silly name that nobody takes him seriously! He`s been laughed out of every major university in the world.

In fact, the only place that`ll hire him is Jerome Horwitz Elementary School. Hopefully, nobody at the school will laugh at his name (or make a comic book about him)....

...Because if just one more person makes fun of Poopypants, it might just drive him OFF THE DEEP END!

Needless to say, George and Harold poo-poo Poopypants`s pride -- practically pulverizing it to pieces -- and, hence, Poopypants is preparing to pounce!

Step up to witness a brief encounter of the cottony kind. This looks exactly like a job for The Amazing CAPTAIN UNDERPANTS!

Jorge y Berto no son malos chicos. Lo que pasa es que les gusta animar las cosas de vez en cuando. Asi, sin proponerselo, estan a punto de hacer que el profesor Pipicaca, un cientifico enloquecido y sin escrupulos que se encuentra a bordo de un robot gigantesco, se apodere del planeta entero. Quien desbaratara los perversos planes de Pipicaca? Un nuevo trabajo para el Capitan Calzoncillos!

Media Analytics

Автор: Hollifield, C Ann , Coffey, Amy Jo
Название: Media Analytics
ISBN: 1138581054 ISBN-13(EAN): 9781138581050
Издательство: Taylor&Francis
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Цена: 8879.00 р.
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Описание: This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

Media Analytics

Автор: Hollifield, C Ann , Coffey, Amy Jo
Название: Media Analytics
ISBN: 1138581038 ISBN-13(EAN): 9781138581036
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

Understanding the Role of Business Analytics

Автор: Hardeep Chahal; Jeevan Jyoti; Jochen Wirtz
Название: Understanding the Role of Business Analytics
ISBN: 9811346143 ISBN-13(EAN): 9789811346149
Издательство: Springer
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Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries. The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc. This book will be of interest to a professional audience that include practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.

Understanding the Role of Business Analytics

Автор: Hardeep Chahal; Jeevan Jyoti; Jochen Wirtz
Название: Understanding the Role of Business Analytics
ISBN: 9811313334 ISBN-13(EAN): 9789811313332
Издательство: Springer
Рейтинг:
Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries. The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc. This book will be of interest to a professional audience that include practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.

Understanding the Predictive Analytics Lifecycle

Автор: Cordoba
Название: Understanding the Predictive Analytics Lifecycle
ISBN: 1118867106 ISBN-13(EAN): 9781118867105
Издательство: Wiley
Рейтинг:
Цена: 6018.00 р.
Наличие на складе: Поставка под заказ.

Автор: Wicks, Robert H.
Название: Understanding Audiences
ISBN: 0805836470 ISBN-13(EAN): 9780805836479
Издательство: Taylor&Francis
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Цена: 5970.00 р.
Наличие на складе: Поставка под заказ.

Understanding Media Users - From Theory to Practice

Автор: Wilson
Название: Understanding Media Users - From Theory to Practice
ISBN: 1405155663 ISBN-13(EAN): 9781405155663
Издательство: Wiley
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Цена: 14090.00 р.
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Описание: Understanding Media Users focuses on the blurred concept of the active audience at the core of media studies. Charting the complex terrain of screen reception theory and applied research, this new volume offers wide-ranging criticism of media effects.

Understanding Social Media: Extensions of Their Users

Автор: Mira Rawady, Robert K. Logan
Название: Understanding Social Media: Extensions of Their Users
ISBN: 1433186748 ISBN-13(EAN): 9781433186745
Издательство: Peter Lang
Рейтинг:
Цена: 17091.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.

The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

Understanding Social Media: Extensions of Their Users

Автор: Mira Rawady, Robert K. Logan
Название: Understanding Social Media: Extensions of Their Users
ISBN: 1433186756 ISBN-13(EAN): 9781433186752
Издательство: Peter Lang
Рейтинг:
Цена: 6107.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.

The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

Everyday Media Culture in Africa

Название: Everyday Media Culture in Africa
ISBN: 0367890283 ISBN-13(EAN): 9780367890285
Издательство: Taylor&Francis
Рейтинг:
Цена: 6430.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual.

Using Metering to Perform Energy Management

Название: Using Metering to Perform Energy Management
ISBN: 8770228388 ISBN-13(EAN): 9788770228381
Издательство: Taylor&Francis
Рейтинг:
Цена: 17609.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.


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