Understanding Audiences, Customers, and Users via Analytics, Jansen

Автор: Hollifield, C Ann , Coffey, Amy Jo
Название: Media Analytics
ISBN: 1138581054 ISBN-13(EAN): 9781138581050
Издательство: Taylor&Francis
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Цена: 8879.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

Автор: Hollifield, C Ann , Coffey, Amy Jo
Название: Media Analytics
ISBN: 1138581038 ISBN-13(EAN): 9781138581036
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

Автор: Hardeep Chahal; Jeevan Jyoti; Jochen Wirtz
Название: Understanding the Role of Business Analytics
ISBN: 9811346143 ISBN-13(EAN): 9789811346149
Издательство: Springer
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Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries. The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc. This book will be of interest to a professional audience that include practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.

Автор: Hardeep Chahal; Jeevan Jyoti; Jochen Wirtz
Название: Understanding the Role of Business Analytics
ISBN: 9811313334 ISBN-13(EAN): 9789811313332
Издательство: Springer
Рейтинг:
Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later can help them in arriving at best solution for the business related problems. The individual chapters will help the readers in understanding the role of specific data analytic tools and techniques in resolving business operational issues experienced in manufacturing and service organisations in India and in developing countries. The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc. This book will be of interest to a professional audience that include practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.

Автор: Cordoba
Название: Understanding the Predictive Analytics Lifecycle
ISBN: 1118867106 ISBN-13(EAN): 9781118867105
Издательство: Wiley
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Цена: 6018.00 р.
Наличие на складе: Поставка под заказ.

Автор: Wicks, Robert H.
Название: Understanding Audiences
ISBN: 0805836470 ISBN-13(EAN): 9780805836479
Издательство: Taylor&Francis
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Цена: 5970.00 р.
Наличие на складе: Нет в наличии.

Автор: Philo, Greg
Название: Communicating Climate Change and Energy Security
ISBN: 0415835097 ISBN-13(EAN): 9780415835091
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Автор: Wilson
Название: Understanding Media Users - From Theory to Practice
ISBN: 1405155663 ISBN-13(EAN): 9781405155663
Издательство: Wiley
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Цена: 14090.00 р.
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Описание: Understanding Media Users focuses on the blurred concept of the active audience at the core of media studies. Charting the complex terrain of screen reception theory and applied research, this new volume offers wide-ranging criticism of media effects.

Автор: Robert Tanton; Kimberley Edwards
Название: Spatial Microsimulation: A Reference Guide for Users
ISBN: 9401781338 ISBN-13(EAN): 9789401781336
Издательство: Springer
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Цена: 18866.00 р.
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Описание: Academics and policy makers who recognize the vital importance of place in their researches now have this book to refer to. Along with instructions on preparing data, it details a number of methods for both static and dynamic spatial microsimulation modeling.

Автор: Mira Rawady, Robert K. Logan
Название: Understanding Social Media: Extensions of Their Users
ISBN: 1433186748 ISBN-13(EAN): 9781433186745
Издательство: Peter Lang
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Цена: 17091.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.

The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

Автор: Mira Rawady, Robert K. Logan
Название: Understanding Social Media: Extensions of Their Users
ISBN: 1433186756 ISBN-13(EAN): 9781433186752
Издательство: Peter Lang
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Цена: 6107.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.

The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

Автор: John L. Sullivan
Название: Media Audiences: Effects, Users, Institutions, and Power
ISBN: 1506397409 ISBN-13(EAN): 9781506397405
Издательство: Sage Publications
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Цена: 18058.00 р.
Наличие на складе: Нет в наличии.

Описание: Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media.