Автор: Ingram, Thomas N. (colorado State University, Usa) Laforge, Raymond W. (university Of Louisville, Usa) Avila, Ramon A. (ball State University, Usa) Sc Название: Sales management ISBN: 0367252732 ISBN-13(EAN): 9780367252731 Издательство: Taylor&Francis Цена: 30624.00 р. Наличие на складе: Нет в наличии. Описание: This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. It includes coverage of the current trends and issues in sales management, along with numerous real-world examples.
Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Brunson, Russell Название: Dotcom secrets ISBN: 1788178556 ISBN-13(EAN): 9781788178556 Издательство: Hay House Рейтинг: Цена: 2523.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.
Автор: Tracy Brian Название: Sales Management (the Brian Tracy Success Library) ISBN: 0814436293 ISBN-13(EAN): 9780814436295 Издательство: McGraw-Hill Рейтинг: Цена: 1199.00 р. Наличие на складе: Поставка под заказ.
Описание: Helps readers to discover the six key characteristics of a winning sales team and learn how to: select and recruit sales champions; start them off on the right foot; establish clear; objectives; determine a sales plan; inspire singleness of purpose; demonstrate respect and appreciation; motivate people with the right incentives; and more.
Автор: Hazeldine, Simon Название: Neuro-Sell ISBN: 0749469218 ISBN-13(EAN): 9780749469214 Издательство: Kogan Page Рейтинг: Цена: 1995.00 р. 2850.00-30% Наличие на складе: Есть (1 шт.) Описание: Develop an effective, straightforward selling system based on neuroscience insights on how customers` minds really work.
Автор: Rosen, Keith Название: Coaching salespeople into sales champions ISBN: 0470142510 ISBN-13(EAN): 9780470142516 Издательство: Wiley Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Winning in sales is no different than winning in life. If you embrace Keith`s philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople`s performance and attitude. "--Dr.
Описание: Secrets of the trade from the master of retail selling and sales training No Thanks, I`m Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps.
Описание: Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.
Описание: Helps young adults develop a deeper relationship with their values, and builds effective coping skills to manage the relentless noise of our comparative and competitive world.
Автор: Davis Kevin Название: Slow Down, Sell Faster! ISBN: 0814416853 ISBN-13(EAN): 9780814416853 Издательство: McGraw-Hill Рейтинг: Цена: 2915.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What do customers really want from salespeople? Slower, more attentive conversations that address their unique needs. Discover the simple yet powerful eight-step process for delivering a winning sales pitch to any audience.
Описание: Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.
Название: Innovation in Pricing ISBN: 1138738255 ISBN-13(EAN): 9781138738256 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing received scant attention until the first edition of this groundbreaking book.
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners and consultants in the field.
The second edition has been fully revised and updated according to the latest developments in pricing, with:
New examples to reflect current trends
Three new chapters, including a chapter on business model and pricing model innovation
A new introduction that makes explicit just what strategic pricing can do for your organisation.
This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.
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