Автор: Berg, Leo van den Название: Sports and City Marketing in European Cities ISBN: 0754619311 ISBN-13(EAN): 9780754619314 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Название: Marketing Strategies for Central and Eastern Europe ISBN: 1138718246 ISBN-13(EAN): 9781138718241 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Название: Marketing in the 21st Century ISBN: 1138707724 ISBN-13(EAN): 9781138707726 Издательство: Taylor&Francis Рейтинг: Цена: 12707.00 р. Наличие на складе: Поставка под заказ.
Автор: Levitt Название: Partners for Good ISBN: 1138271500 ISBN-13(EAN): 9781138271500 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before. The third sector has increased its business capacity through the experience gained from a decade of providing commissioned services to the public sector. Society today expects employers to do more to engage with both communities and good causes and the business case for doing so can be and is being made. But business also realises that charities do conscience better than they can and so co-working is increasingly being sought. In Partners for Good, Tom Levitt points the way to successful partnerships at local, national and international levels. There is now even an agreed international standard on what constitutes the social responsibility obligations of organisations operating in all sectors, in all parts of the world, over and above international legal frameworks. Sustainability today refers to the triple bottom line (financial, social, environmental) rather than being a green concept alone. On the down side, grants and other funding opportunities provided by governments to the third sector over the last ten years are suddenly ending and support structures are disappearing. The incentives for forging successful and sustainable win:win partnerships between businesses and charities in the new Big Society are therefore high, however demanding the time scale on offer.
Автор: Phadtare, Milind Trivikra Название: Project Marketing ISBN: 0367350904 ISBN-13(EAN): 9780367350901 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Поставка под заказ.
Автор: Abate, Michelle Ann Название: The Big Smallness ISBN: 0367875039 ISBN-13(EAN): 9780367875039 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the growing cadre of contemporary amateur-authored, independently-published, niche-market picture books. These texts embody a shift in how narratives for young people are being creatively conceived, materially constructed, and socially consumed in the US. Abate shows how these titles enter into ongoing partisan conflicts, whil
Название: Promoting Property ISBN: 0367257165 ISBN-13(EAN): 9780367257163 Издательство: Taylor&Francis Рейтинг: Цена: 14545.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique.
Название: Celebrity, Convergence and Transformation ISBN: 1138732532 ISBN-13(EAN): 9781138732537 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Stephen Kline Название: Globesity, Food Marketing and Family Lifestyles ISBN: 1349359203 ISBN-13(EAN): 9781349359202 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the globesity pandemic in Britain and the USA, it illustrates the way moral panic brought childrens food marketing to the centre of the policy debates about consumer lifestyles"--
Автор: Colomb, Claire Название: Staging the New Berlin ISBN: 0415594022 ISBN-13(EAN): 9780415594028 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Поставка под заказ.
Автор: Wang, Shuguang , Du, Paul Название: Retail Geography ISBN: 036743511X ISBN-13(EAN): 9780367435110 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels.
Автор: Peterson Daniel Название: Persuasion Techniques ISBN: 1914015762 ISBN-13(EAN): 9781914015762 Издательство: Неизвестно Рейтинг: Цена: 4134.00 р. Наличие на складе: Нет в наличии.
Описание:
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