Автор: Breifuss Artur Название: Branding Terror ISBN: 1858946018 ISBN-13(EAN): 9781858946016 Издательство: Merrell Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A unique handbook of the logos of contemporary terrorist organizations worldwide, from al-Qaeda to the Real IRA, with a foreword by renowned graphic designer Steven Heller, and a chronology of major terrorist actions. This is an invaluable resource for graphic designers and anyone interested in international politics and counter-intelligence.
Название: What is Branding? (PB) ISBN: 2888931354 ISBN-13(EAN): 9782888931355 Издательство: Rockport/Rotovision Рейтинг: Цена: 2731.00 р. Наличие на складе: Есть (1 шт.)
Название: Go Logo: A Handbook to the Art of Global Branding ISBN: 1592535178 ISBN-13(EAN): 9781592535170 Издательство: Rockport/Rotovision Рейтинг: Цена: 4249.00 р. Наличие на складе: Поставка под заказ.
Описание: 40 Years of Branding and Design by Michael Peters and Partners. Chronicles the story of Michael Peters, one of Britains most significant design luminaries. Throughout his career Peters has worked on highly successful campaigns, ranging from Birds Eye food products to Penhaligons perfume. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design.
Автор: Klanten Robert, Sinofzik Anna Название: Start Me Up!: New Branding for Businesses ISBN: 3899555562 ISBN-13(EAN): 9783899555561 Издательство: Gestalten Рейтинг: Цена: 5761.00 р. Наличие на складе: Поставка под заказ.
Описание: Little brand, big effect: In the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity.
Описание: A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.
Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.
Автор: Felix, Rahel M. Название: Branding Property ISBN: 3037682213 ISBN-13(EAN): 9783037682210 Издательство: Thames & Hudson Рейтинг: Цена: 8242.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property's brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.
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