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What is Branding? (PB)


Название:  What is Branding? (PB)   (Что такое брэндинг?)
Издательство: Rockport/Rotovision
Классификация:
Графический дизайн

ISBN: 2888931354
ISBN-13(EAN): 9782888931355
ISBN: 2-88893-135-4
ISBN-13(EAN): 978-2-88893-135-5
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.76 кг.
Дата издания: 31.08.2010
Язык: ENG
Иллюстрации: Illustrations (chiefly col.), ports. (some col.)
Размер: 220 x 170 x 22
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии

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  Старое издание
What is Branding?

Название: What is Branding?
ISBN: 2940361452 ISBN-13(EAN): 9782940361458
Издательство: Rockport/Rotovision
Цена: 1800 р.
Наличие на складе: Невозможна поставка.
Описание: Explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, this work explains what makes them work, why they matter, and what can be learnt from them.

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What to wear, where: the how-to handbook for any style situation

Автор: Kerr, Hillary Power, Katherine
Название: What to wear, where: the how-to handbook for any style situation
ISBN: 0810997037 ISBN-13(EAN): 9780810997035
Издательство: Abrams
Рейтинг:
Цена: 1202 р.
Наличие на складе: Есть (1 шт.)
Описание: The second book from the authors of Who What Wear, this book details what to wear for over 50 occasions.

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What Art is: 100 Works, 100 Years

Автор: Danto Arthur C
Название: What Art is: 100 Works, 100 Years
ISBN: 030017487X ISBN-13(EAN): 9780300174878
Издательство: Yale University Press
Цена: 1864 р.
Наличие на складе: Поставка под заказ.

Описание: What is it to be a work of art? Renowned author and critic Arthur C. Danto addresses this fundamental, complex question. Part philosophical monograph and part memoiristic meditation, "What Art Is challenges" the popular interpretation that art is an indefinable concept, instead bringing to light the properties that constitute universal meaning. Danto argues that despite varied approaches, a work of art is always defined by two essential criteria: meaning and embodiment, as well as one additional criterion contributed by the viewer: interpretation. Danto crafts his argument in an accessible manner that engages with both philosophy and art across genres and eras, beginning with Plato's definition of art in The Republic, and continuing through the progress of art as a series of discoveries, including such innovations as perspective, chiaroscuro, and physiognomy. Danto concludes with a fascinating discussion of Andy Warhol's famous shipping cartons, which are visually indistinguishable from the everyday objects they represent. Throughout, Danto considers the contributions of philosophers including Descartes, Kant, and Hegel, and artists from Michelangelo and Poussin to Duchamp and Warhol in this far-reaching examination of the interconnectivity and universality of aesthetic production.

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Start Me Up!: New Branding for Businesses

Автор: Klanten Robert, Sinofzik Anna
Название: Start Me Up!: New Branding for Businesses
ISBN: 3899555562 ISBN-13(EAN): 9783899555561
Издательство: Gestalten
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Цена: 3292 р.
Наличие на складе: Есть (2 шт.)
Описание: Little brand, big effect: In the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity.

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Branding Terror

Автор: Breifuss Artur
Название: Branding Terror
ISBN: 1858946018 ISBN-13(EAN): 9781858946016
Издательство: Merrell
Рейтинг:
Цена: 2566 р.
Наличие на складе: Ожидается поступление.

Описание: Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group’s beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership and modus operandi, and a brief timeline of events. The group’s branding – the symbolism, colours and typography of its logo and flag – is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.

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What Clothes Reveal - The Language of Clothing in Colonial and Federal America

Автор: Baumgarten
Название: What Clothes Reveal - The Language of Clothing in Colonial and Federal America
ISBN: 0300181078 ISBN-13(EAN): 9780300181074
Издательство: Yale University Press
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Цена: 3436 р.
Наличие на складе: Есть (1 шт.)
Описание: Paintings of upper-class men and women tell an important part of the history of costumes, but surviving garments themselves reveal even more. This book features 18th- and early-19th-century garments from the premiere collection of the Colonial Williamsburg Foundation. It is illustrated with more than 300 colour photographs.

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Winkreative Design Stories: A Global View on Branding, Design and Publishing

Автор: Winkreative
Название: Winkreative Design Stories: A Global View on Branding, Design and Publishing
ISBN: 3899555104 ISBN-13(EAN): 9783899555103
Издательство: Gestalten
Рейтинг:
Цена: 4117 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.

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Touch Branding Cb

Название: Touch Branding Cb
ISBN: 9881889308 ISBN-13(EAN): 9789881889300
Издательство: ACC-distribution titles
Рейтинг:
Цена: 6078 р.
Наличие на складе: Поставка под заказ.

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Creative Personal Branding

Автор: Salenbacher, J?rgen
Название: Creative Personal Branding
ISBN: 906369315X ISBN-13(EAN): 9789063693152
Издательство: Thames & Hudson
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Цена: 1384 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How to combine magic and logic, creativity and business?

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Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Автор: Marwick Alice E.
Название: Status Update: Celebrity, Publicity, and Branding in the Social Media Age
ISBN: 0300176724 ISBN-13(EAN): 9780300176728
Издательство: Yale University Press
Рейтинг:
Цена: 2062 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightfulbook, Web 2.0 only encouraged a preoccupation with status and attention. Her original research which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists explores the culture and ideology of San Francisco s tech community in the period between the dot com boom and the App store, when the city was the world s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques such as self-branding, micro-celebrity, and life-streaming to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender."

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Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Автор: Marwick Alice E.
Название: Status Update: Celebrity, Publicity, and Branding in the Social Media Age
ISBN: 030020938X ISBN-13(EAN): 9780300209389
Издательство: Yale University Press
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Цена: 981 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.

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Touch Branding Iii Hb

Название: Touch Branding Iii Hb
ISBN: 9881354188 ISBN-13(EAN): 9789881354181
Издательство: ACC-distribution titles
Рейтинг:
Цена: 3927 р.
Наличие на складе: Поставка под заказ.

Описание: Touch Branding III offers an extensive range of branding ideas.

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Branding

Автор: Johnson, Michael
Название: Branding
ISBN: 0500518963 ISBN-13(EAN): 9780500518960
Издательство: Thames & Hudson
Рейтинг:
Цена: 2772 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid and MORE TH>N, and he has garnered a plethora of awards in the process.
In Branding , Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution, but rather with identifying the correct question – the missing gap in the market – to which an answer is needed. Johnson proceeds to unveil all the secret elements involved in creating a successful brand – from the strapline that gives the brand a narrative and a purpose, to clever uses of typography that unite design and language to reinforce a fundamental message.
With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands.

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