Автор: Klanten Robert, Sinofzik Anna Название: Start Me Up!: New Branding for Businesses ISBN: 3899555562 ISBN-13(EAN): 9783899555561 Издательство: Gestalten Рейтинг: Цена: 3731 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Little brand, big effect: In the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity.
Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.
Описание: The perfect present for all creatives, this fun, kitsch journal features two striking Fifties horror comic covers. Every spread contains a quirky quote from these Golden Age comics to inspire writing and sketches. Plus, it comes with a spacious pocket in the back for keeping cuttings and other scraps for future inspiration.
Название: Tales of Terror: 30 Postcards ISBN: 1908150548 ISBN-13(EAN): 9781908150547 Издательство: Thames & Hudson Цена: 689 р. Наличие на складе: Поставка под заказ.
Автор: Melissa Davis Название: Fundamentals of Branding ISBN: 2940373981 ISBN-13(EAN): 9782940373987 Издательство: Thames & Hudson Рейтинг: Цена: 2792 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book introduces readers to the basic principles behind the creation and development of successful brands. It offers an overview of the foundations of building, developing and maintaining brands.
Название: Branding ISBN: 2880468051 ISBN-13(EAN): 9782880468057 Издательство: Rockport/Rotovision Рейтинг: Цена: 1608 р. Наличие на складе: Поставка под заказ.
Описание: Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices. All the design groups who contributed to this book have achieved innovative and practical solutions to challenging briefs set by clients. Each chapter contains an introductory essay followed by images incorporating their initial sketches, design development, research materials and finished work. Several of the chapters also feature previously unpublished work. Extended picture captions and comments from a range of creatives involved also accompany the images, elucidating the processes and methodology used. Branding: From Brief to Finished Solution is the definitive resource for anyone involved in the branding process.
Описание: 40 Years of Branding and Design by Michael Peters and Partners. Chronicles the story of Michael Peters, one of Britains most significant design luminaries. Throughout his career Peters has worked on highly successful campaigns, ranging from Birds Eye food products to Penhaligons perfume. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design.
Название: Branding Dl ISBN: 288046563X ISBN-13(EAN): 9782880465636 Издательство: Rockport/Rotovision Цена: 2008 р. Наличие на складе: Поставка под заказ.
Описание: As consumers and designers are aware, branding is the key to effective marketing and can make or break companies and products. This exciting third title in the Digital-Lab series examines the world's most innovative branding projects, both big budget and small. Interviews with celebrated designers combine with enlightening feedback from their clients, to provide the reader with a new insight into the entire digital branding process from outline brief to finished design. Highly illustrated, designers featured include branding leaders such as Wolff Olins and Design Bridge. This modern look at branding will be an invaluable resource for everyone involved in design for the fast-moving marketplace.
Название: Touch Branding Cb ISBN: 9881889308 ISBN-13(EAN): 9789881889300 Издательство: ACC-distribution titles Рейтинг: Цена: 6793 р. Наличие на складе: Поставка под заказ.
Описание: This book collects the brand image design works of excellent designers around the world, aiming to explore a smooth road without language barriers, and identify the real significance of different brands in the process of development.
Название: What is Branding? (PB) ISBN: 2888931354 ISBN-13(EAN): 9782888931355 Издательство: Rockport/Rotovision Рейтинг: Цена: 1448 р. Наличие на складе: Есть (1 шт.)
Описание: Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightfulbook, Web 2.0 only encouraged a preoccupation with status and attention. Her original research which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists explores the culture and ideology of San Francisco s tech community in the period between the dot com boom and the App store, when the city was the world s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques such as self-branding, micro-celebrity, and life-streaming to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender."
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