Автор: Klanten Robert, Sinofzik Anna Название: Start Me Up!: New Branding for Businesses ISBN: 3899555562 ISBN-13(EAN): 9783899555561 Издательство: Gestalten Рейтинг: Цена: 4608 р. Наличие на складе: Поставка под заказ.
Описание: Little brand, big effect: In the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity.
Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.
Название: What is Branding? (PB) ISBN: 2888931354 ISBN-13(EAN): 9782888931355 Издательство: Rockport/Rotovision Рейтинг: Цена: 1905 р. Наличие на складе: Есть (1 шт.)
Описание: Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightfulbook, Web 2.0 only encouraged a preoccupation with status and attention. Her original research which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists explores the culture and ideology of San Francisco s tech community in the period between the dot com boom and the App store, when the city was the world s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques such as self-branding, micro-celebrity, and life-streaming to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender."
Автор: Salenbacher, J?rgen Название: Creative Personal Branding ISBN: 906369315X ISBN-13(EAN): 9789063693152 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: 2041 р. Наличие на складе: Поставка под заказ.
Описание: How to combine magic and logic, creativity and business?
Описание: A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.
Название: Touch Branding Iii Hb ISBN: 9881354188 ISBN-13(EAN): 9789881354181 Издательство: ACC-distribution titles Рейтинг: Цена: 5775 р. Наличие на складе: Невозможна поставка.
Описание: Touch Branding III offers an extensive range of branding ideas.
Автор: Felix, Rahel M. Название: Branding Property ISBN: 3037682213 ISBN-13(EAN): 9783037682210 Издательство: Thames & Hudson Рейтинг: Цена: 6799 р. Наличие на складе: Поставка под заказ.
Описание: Real estate marketing is certainly not a standard disci - pline within economics and is not taught in colleges and graduate degree programs within the context of a market - ing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate market - ing. The relevant analytical and strategic processes and methods are presented and explained.
Название: Tales of Terror: 30 Postcards ISBN: 1908150548 ISBN-13(EAN): 9781908150547 Издательство: Thames & Hudson Цена: 907 р. Наличие на складе: Поставка под заказ.
Автор: Johnson, Michael Название: Branding ISBN: 0500518963 ISBN-13(EAN): 9780500518960 Издательство: Thames & Hudson Рейтинг: Цена: 4764 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding , Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution, but rather with identifying the correct question – the missing gap in the market – to which an answer is needed. Johnson proceeds to unveil all the secret elements involved in creating a successful brand – from the strapline that gives the brand a narrative and a purpose, to clever uses of typography that unite design and language to reinforce a fundamental message. With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands.
Описание: The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view -- who you want to serve and why you do business, and its a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Название: Branding: Logos & Marks ISBN: 4931154174 ISBN-13(EAN): 9784931154179 Издательство: ACC-distribution titles Рейтинг: Цена: 5500 р. Наличие на складе: Поставка под заказ.
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