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Branding Terror

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Цена: 2868р.
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Автор: Breifuss Artur
Название:  Branding Terror   (Артур Брейфусс: Брэндовый террор)
Издательство: Merrell
Классификация:
ISBN: 1858946018
ISBN-13(EAN): 9781858946016
ISBN: 1-85894-601-8
ISBN-13(EAN): 978-1-85894-601-6
Обложка/Формат: Hardback
Страницы: 336
Вес: 0.94 кг.
Дата издания: 31.03.2013
Язык: ENG
Иллюстрации: 150 colour illustrations, 7 maps
Размер: 316 X 251 X 32
Читательская аудитория: General (us: trade)
Подзаголовок: The logotypes and iconography of insurgent groups and terrorist organizations
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Поставляется из: Англии
Описание: Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group’s beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership and modus operandi, and a brief timeline of events. The group’s branding – the symbolism, colours and typography of its logo and flag – is then analysed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.



Автор: Klanten Robert, Sinofzik Anna
Название: Start Me Up!: New Branding for Businesses
ISBN: 3899555562 ISBN-13(EAN): 9783899555561
Издательство: Gestalten
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Цена: 3731 р.
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Описание: Little brand, big effect: In the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity.

Winkreative Design Stories: A Global View on Branding, Design and Publishing

Автор: Winkreative
Название: Winkreative Design Stories: A Global View on Branding, Design and Publishing
ISBN: 3899555104 ISBN-13(EAN): 9783899555103
Издательство: Gestalten
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Цена: 4666 р.
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Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.

Yes Logo: 40 Years of Branding, Design and Communication

Название: Yes Logo: 40 Years of Branding, Design and Communication
ISBN: 1906155372 ISBN-13(EAN): 9781906155377
Издательство: Black Dog publishing
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Цена: 3658 р.
Наличие на складе: Нет в наличии.

Описание: 40 Years of Branding and Design by Michael Peters and Partners. Chronicles the story of Michael Peters, one of Britains most significant design luminaries. Throughout his career Peters has worked on highly successful campaigns, ranging from Birds Eye food products to Penhaligons perfume. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design.

Branding Dl

Название: Branding Dl
ISBN: 288046563X ISBN-13(EAN): 9782880465636
Издательство: Rockport/Rotovision
Цена: 2008 р.
Наличие на складе: Поставка под заказ.

Описание: As consumers and designers are aware, branding is the key to effective marketing and can make or break companies and products. This exciting third title in the Digital-Lab series examines the world's most innovative branding projects, both big budget and small. Interviews with celebrated designers combine with enlightening feedback from their clients, to provide the reader with a new insight into the entire digital branding process from outline brief to finished design. Highly illustrated, designers featured include branding leaders such as Wolff Olins and Design Bridge. This modern look at branding will be an invaluable resource for everyone involved in design for the fast-moving marketplace.

Touch Branding Cb

Название: Touch Branding Cb
ISBN: 9881889308 ISBN-13(EAN): 9789881889300
Издательство: ACC-distribution titles
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Цена: 6793 р.
Наличие на складе: Поставка под заказ.

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Автор: Marwick Alice E.
Название: Status Update: Celebrity, Publicity, and Branding in the Social Media Age
ISBN: 0300176724 ISBN-13(EAN): 9780300176728
Издательство: Yale University Press
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Цена: 2304 р.
Наличие на складе: Поставка под заказ.

Описание: Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightfulbook, Web 2.0 only encouraged a preoccupation with status and attention. Her original research which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists explores the culture and ideology of San Francisco s tech community in the period between the dot com boom and the App store, when the city was the world s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques such as self-branding, micro-celebrity, and life-streaming to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender."

Creative Personal Branding

Автор: Salenbacher, J?rgen
Название: Creative Personal Branding
ISBN: 906369315X ISBN-13(EAN): 9789063693152
Издательство: Thames & Hudson
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Цена: 1547 р.
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Описание: How to combine magic and logic, creativity and business?

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Автор: Marwick Alice E.
Название: Status Update: Celebrity, Publicity, and Branding in the Social Media Age
ISBN: 030020938X ISBN-13(EAN): 9780300209389
Издательство: Yale University Press
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Цена: 1096 р.
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Описание: A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.

Touch Branding Iii Hb

Название: Touch Branding Iii Hb
ISBN: 9881354188 ISBN-13(EAN): 9789881354181
Издательство: ACC-distribution titles
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Цена: 4389 р.
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Описание: Touch Branding III offers an extensive range of branding ideas.

Branding

Автор: Johnson, Michael
Название: Branding
ISBN: 0500518963 ISBN-13(EAN): 9780500518960
Издательство: Thames & Hudson
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Цена: 3098 р.
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Описание: Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid and MORE TH>N, and he has garnered a plethora of awards in the process.
In Branding , Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution, but rather with identifying the correct question – the missing gap in the market – to which an answer is needed. Johnson proceeds to unveil all the secret elements involved in creating a successful brand – from the strapline that gives the brand a narrative and a purpose, to clever uses of typography that unite design and language to reinforce a fundamental message.
With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands.

Branding Interior Design: Visibilty and Business Strategy for Interior Designers

Автор: Kuhteubl Kim
Название: Branding Interior Design: Visibilty and Business Strategy for Interior Designers
ISBN: 076435129X ISBN-13(EAN): 9780764351297
Издательство: Schiffer
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Цена: от 2074 р.
Наличие на складе: Есть

Описание: The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view -- who you want to serve and why you do business, and its a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.

Branding Property

Автор: Felix, Rahel M.
Название: Branding Property
ISBN: 3037682213 ISBN-13(EAN): 9783037682210
Издательство: Thames & Hudson
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Цена: 5168 р.
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Описание: Real estate marketing is certainly not a standard disci - pline within economics and is not taught in colleges and graduate degree programs within the context of a market - ing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate market - ing. The relevant analytical and strategic processes and methods are presented and explained.


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