Автор: Klanten Robert, Sinofzik Anna Название: Start Me Up!: New Branding for Businesses ISBN: 3899555562 ISBN-13(EAN): 9783899555561 Издательство: Gestalten Рейтинг: Цена: 5761 р. Наличие на складе: Нет в наличии.
Описание: Little brand, big effect: In the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity.
Название: What is Branding? (PB) ISBN: 2888931354 ISBN-13(EAN): 9782888931355 Издательство: Rockport/Rotovision Рейтинг: Цена: 2968 р. Наличие на складе: Есть (1 шт.)
Описание: A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.
Описание: The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view -- who you want to serve and why you do business, and its a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.
Автор: Felix, Rahel M. Название: Branding Property ISBN: 3037682213 ISBN-13(EAN): 9783037682210 Издательство: Thames & Hudson Рейтинг: Цена: 8242 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property's brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.
Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.
Описание: The perfect present for all creatives, this fun, kitsch journal features two striking Fifties horror comic covers. Every spread contains a quirky quote from these Golden Age comics to inspire writing and sketches. Plus, it comes with a spacious pocket in the back for keeping cuttings and other scraps for future inspiration.
Название: Tales of Terror: 30 Postcards ISBN: 1908150548 ISBN-13(EAN): 9781908150547 Издательство: Thames & Hudson Цена: 1099 р. Наличие на складе: Нет в наличии.
Название: Branding ISBN: 2880468051 ISBN-13(EAN): 9782880468057 Издательство: Rockport/Rotovision Рейтинг: Цена: 3298 р. Наличие на складе: Нет в наличии.
Описание: Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices. All the design groups who contributed to this book have achieved innovative and practical solutions to challenging briefs set by clients. Each chapter contains an introductory essay followed by images incorporating their initial sketches, design development, research materials and finished work. Several of the chapters also feature previously unpublished work. Extended picture captions and comments from a range of creatives involved also accompany the images, elucidating the processes and methodology used. Branding: From Brief to Finished Solution is the definitive resource for anyone involved in the branding process.
Описание: 40 Years of Branding and Design by Michael Peters and Partners. Chronicles the story of Michael Peters, one of Britains most significant design luminaries. Throughout his career Peters has worked on highly successful campaigns, ranging from Birds Eye food products to Penhaligons perfume. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design.
Автор: Pilcher Tim Название: Little Book of Vintage Terror ISBN: 1781570027 ISBN-13(EAN): 9781781570029 Издательство: Thames & Hudson Цена: 658 р. Наличие на складе: Нет в наличии.
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