Автор: Gestalten Название: First Things First!: New Branding and Design for New Businesses ISBN: 3899556712 ISBN-13(EAN): 9783899556711 Издательство: Gestalten Цена: 8276.00 р. Наличие на складе: Нет в наличии. Описание: Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
Автор: Breifuss Artur Название: Branding Terror ISBN: 1858946018 ISBN-13(EAN): 9781858946016 Издательство: Merrell Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A unique handbook of the logos of contemporary terrorist organizations worldwide, from al-Qaeda to the Real IRA, with a foreword by renowned graphic designer Steven Heller, and a chronology of major terrorist actions. This is an invaluable resource for graphic designers and anyone interested in international politics and counter-intelligence.
Описание: Bonhams is the world's go-to source for classic race and sports cars. In this book, the auction house presents a selection of the most breathtaking models and tells their stories. It might only take a slight turn of the ignition, but firing up classica cars also makes great moments in automobile history come to life. Every page of Gentlemen, Start Your Engines! gives the reader a sense of the intensity of true automobile culture. Large-format images showcase sleek shapes and tactile vintage interiors in loving detail. The book was compiled by Jared Zaugg, a man who founded one of the coolest high-end motorcycle events in the world, the Legend of the Motorcycle: International Concours d'Elegance. Although Zaugg has mostly been associated with two-wheelers, in Gentlemen, Start Your Engines! he revels in his second passion--double the number of wheels and double the fun! In cooperation with Bonhams, the largest auction house for classic cars, Jared Zaugg reveals the undeniable icons of the scene. The book features a selection of models that go far beyond mere technical stats and gleaming chrome. Rather, they all offer somthing far more valuable: unique stories. These include the legendary Hurst Baja that Steve McQueen drove in an off-road race through the desert outside Las Vegas in 1968 until its axle broke. Or the famous Bugatti Brescia Tyre 22 from 2915 that lay on the bottom of Lake Maggiore for over 70 years before its remains were recovered in 2009. Then there are classic beauties such as the Aston Martin DB4GT, as well as a collection of historical vehicles that call to mind the origin of the word horsepower and the automobile's humble beginning as a noble carriage. All the big names are included, but the focus is on what can be found behind the logos and the polished surfaces. With its striking photographs and compelling texts, Gentlemen, Start Your Engines! truly captures the feeling of these unique cars. As lovers of exclusive limited series, record-making vehicles, and legendary races themselves, Jared Zaugg and the team at Bonhams went all out in their efforts to collet the best of the best in this publication--and it shows. Gentlement, Start Your Engines! is a book that celebrates cars. While it will inspire some to dream and fuel envy in others, it offers superb stories for everyone.
Название: What is Branding? (PB) ISBN: 2888931354 ISBN-13(EAN): 9782888931355 Издательство: Rockport/Rotovision Рейтинг: Цена: 2731.00 р. Наличие на складе: Есть (1 шт.)
Описание: A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.
Описание: Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic. Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today s most important design trends from minimalism and classic modernism to styles that range from retro and letterpress-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas. The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationery for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based.
Описание: An insightful look at the work, mindset, and methodology of the global branding and design agency headed by Monocle founder Tyler Brule. Winkreative is the global design, brand identity, and consulting agency of Tyler Brule, the founder of Wallpaper* magazine and Monocle. Winkreative Design Stories is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative s huge diversity of work, revealing the culture of the agency itself. Still life photography displays Winkreative s unique perspective and distinctive aesthetic sensibility, while comic illustrations and reportage shoots inject a sense of playfulness and bring Winkreative s history and people to life. Winkreative Design Stories is a warm, understated reference book produced with outstanding production quality. Because there have been few published documentations of the agency s work in the past, this design treatise provides a unique perspective at the intersection of craft and commerce for design influencers and creatives, and business figures and policymakers alike. Winkreative is distinguished by its international focus, editorial authority, and unique, interdisciplinary approach to branding. With 50 multilingual staff, it serves more than 40 clients in 15-plus countries, all of which are united by premium positions in their respective markets. Founded by Tyler Brule in 1998, Winkreative continues to evolve as a unique, multidisciplinary global agency, focused on translating real-world business plans into creative brand expressions. Clients: BlackBerry, The Calvert Foundation, Case da Abitare, Lexus, Louis Vuitton, Mackintosh, Mini, Porter Airlines, Swiss International Air Lines, Taiwan Tourism Bureau, The Government of Thailand, Wimbledon, and many more.
Описание: 40 Years of Branding and Design by Michael Peters and Partners. Chronicles the story of Michael Peters, one of Britains most significant design luminaries. Throughout his career Peters has worked on highly successful campaigns, ranging from Birds Eye food products to Penhaligons perfume. Still actively lecturing in the fields of graphics and branding, Michael Peters is an inextricable component of the history of commercial design.
Автор: Felix, Rahel M. Название: Branding Property ISBN: 3037682213 ISBN-13(EAN): 9783037682210 Издательство: Thames & Hudson Рейтинг: Цена: 8242.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property's brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.
Название: Go Logo: A Handbook to the Art of Global Branding ISBN: 1592535178 ISBN-13(EAN): 9781592535170 Издательство: Rockport/Rotovision Рейтинг: Цена: 4249.00 р. Наличие на складе: Поставка под заказ.
Название: Branding ISBN: 2880468051 ISBN-13(EAN): 9782880468057 Издательство: Rockport/Rotovision Рейтинг: Цена: 3034.00 р. Наличие на складе: Поставка под заказ.
Описание: Branding: From Brief to Finished Solution explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and on-screen treatment, these highly original and innovative solutions have been drawn from around the globe to give a picture of contemporary branding practices. All the design groups who contributed to this book have achieved innovative and practical solutions to challenging briefs set by clients. Each chapter contains an introductory essay followed by images incorporating their initial sketches, design development, research materials and finished work. Several of the chapters also feature previously unpublished work. Extended picture captions and comments from a range of creatives involved also accompany the images, elucidating the processes and methodology used. Branding: From Brief to Finished Solution is the definitive resource for anyone involved in the branding process.
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