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The Sports Event Management and Marketing Playbook, Frank Supovitz


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Автор: Frank Supovitz
Название:  The Sports Event Management and Marketing Playbook
ISBN: 9780471460077
Издательство: Wiley
Классификация:
ISBN-10: 0471460079
Обложка/Формат: Hardback
Страницы: 496
Вес: 1.012 кг.
Дата издания: 28.10.2004
Серия: Wiley event management series
Язык: English
Иллюстрации: Illustrations
Размер: 24.13 x 19.69 x 3.18 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Managing and marketing winning events
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena. Combining sports event management and marketing into a single integrated approach, this book provides a broad, comprehensive overview of how to begin visioning, planning, funding, and ultimately producing sports events.
Дополнительное описание: Кол-во стр.: 496
Формат: 235 x 198
Дата издания: 2004
Вес: 981
Круг читателей: academic, specialist; research, professional





McRae`s Pocketbook  of Orthopaedic  Trauma and  Emergency Fracture  Management

Автор: White, Timothy O. MacKenzie, Samuel P. Gray, Alasdair J.
Название: McRae`s Pocketbook of Orthopaedic Trauma and Emergency Fracture Management
ISBN: 0702057304 ISBN-13(EAN): 9780702057304
Издательство: Elsevier Science
Рейтинг:
Цена: 4780 р.
Наличие на складе: Поставка под заказ.

Описание: Preceded by Pocketbook of orthopaedics and fractures / Ronald McRae. 2nd ed. 2006.

Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 6170 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 11562 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Festival and special event management

Автор: Allen, Johnny O`toole, William Harris, Robert Mcdo
Название: Festival and special event management
ISBN: 1742164617 ISBN-13(EAN): 9781742164618
Издательство: Wiley
Рейтинг:
Цена: 7126 р.
Наличие на складе: Поставка под заказ.

Описание: Festival and Special Event Management, 5thedition continues the comprehensive overview of the theoryand procedures associated with festivals and special eventsestablished in previous editions. The new edition of thismarket-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisationof event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of eventstrategies, and the different perspectives of event management areall discussed. This edition aims to embrace and extend the growingbody of knowledge relating to event management by tracking many ofthe recent changes and developments in the field. This offersstudents a current, relevant textbook for their study andprofessional reference.

Risk management and financial institutions, 4th ed

Автор: John C. Hull
Название: Risk management and financial institutions, 4th ed
ISBN: 1118955943 ISBN-13(EAN): 9781118955949
Издательство: Wiley
Рейтинг:
Цена: 15840 р.
Наличие на складе: Невозможна поставка.

Описание: All Finance Professionals Need to Understand Risk Companies must take risks to survive and prosper, but deciding which risks are acceptable, which are not, and what action to take is the tricky part. To be successful, all finance professionals need a solid understanding of risk. Risk Management and Financial Institutions, written by one of the most respected authorities on financial risk management, is thorough, textbook–level instruction for all finance professionals, on all aspects of financial risk. Fully revised and updated, this top–selling book clarifies such complex topics as the diff erent types of financial institutions and how they are regulated, valuation and scenario analysis, credit risk, margin and collateral, volatility, and much more. You?ll find new coverage of timely subjects, such as central clearing, scenario analysis, enterprise risk management, and the latest regulatory issues and gain access to a supplementary website with additional software and helpful learning aids.try." JOURNAL OF MOLECULAR GRAPHICS AND MODELLING "One cannot generally do better than to try to find an appropriate article in the highly successful Reviews in Computational Chemistry. The basic philosophy of the editors seems to be to help the authors produce chapters that are complete, accurate, clear, and accessible to experimentalists (in particular) and other nonspecialists (in general)." JOURNAL OF THE AMERICAN CHEMICAL SOCIETY  find indispensable.ny ways to invest in residential income property Considerations for foreclosures, REOs, and probate sales What you need to know about property inspections and closings Advice on setting rental policies and finding trustworthy tenants The lowdown on recordkeeping, accounting, and taxes Ways to increase a property?s return Ten insider?s steps to real estate investing success , over 255 papers; and given more than 160 conference presentations.aluation.Olofsson is the author of Probability, Statistics, and Stochastic Processes, Second Edition, also published by Wiley.  ned to be used every day in the fast–paced veterinary setting Includes dosages for a wide range of species, including dogs, cats, exotic animals, and farm animals Provides a must–have reference for veterinarians and veterinary students se pathways can be individually assessed and compared to one another. The book describes both the strengths and limitations of the current molecular and atomistic modelling toolkit so that the professional interested in using these techniques can determine whether or not a given tool is appropriate for simulating the corrosion phenomenon at hand. The book also can serve as a reference for researchers seeking to build new research programs that will extend the current molecular modelling toolkit into exciting new directions. Molecular Modeling of Corrosion Processes features: Recent examples of applications of molecular modeling to corrosion phenomena throughout the text An introduction to mechanisms and models in corrosion science and engineering Methods such as kinetic Monte Carlo simulation, thermodynamic analysis, simulation of adsorption phenomena, statistical mechanics, and conventional transition state theory Presents current challenges and likely developments in this field for the future Various recent examples of applications of molecular modeling to corrosion phenomena are provided throughout the text. Some of these applications include the molecular dynamics of interfaces, dissolution mechanisms and dealloying, interrogating surface chemistry, properties of passive films, localized corrosion, the metal/metal oxide interface, hydrogen embrittlement, stress corrosion cracking, the modeling of corrosion inhibitors, and computational materials discovery. Christopher Taylor Ph.D. is a Senior Researcher in the Research and Innovation Group at DNV GL, and an Associate Research Professor in the Fontana Corrosion Center of The Ohio Stat

Software engineering project management

Автор: Thayer
Название: Software engineering project management
ISBN: 0818680008 ISBN-13(EAN): 9780818680007
Издательство: Wiley
Рейтинг:
Цена: 16782 р.
Наличие на складе: Поставка под заказ.

Описание: Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager.

This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management.

Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.

Civil Engineering Project Management

Автор: Twort And Rees
Название: Civil Engineering Project Management
ISBN: 0750657316 ISBN-13(EAN): 9780750657310
Издательство: Taylor&Francis
Рейтинг:
Цена: 7259 р.
Наличие на складе: Невозможна поставка.

Описание: This new edition updates and revises the best practical guide for on-site engineers to reflect the latest changes to management practice and new forms of contract. Written from the point of view of the project engineer it details their responsibilities, powers and duties.

Comprehensive Surgical Management of Congenital Heart Disease  2nd Edition

Автор: Jonas, Richard A (Children`s National Heart Institute, Children`s National Medical Center, Washington D.C., USA)
Название: Comprehensive Surgical Management of Congenital Heart Disease 2nd Edition
ISBN: 1444112155 ISBN-13(EAN): 9781444112153
Издательство: Taylor&Francis
Рейтинг:
Цена: 42108 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Highly Commended, BMA Medical Book Awards 2015

Since the first edition of this book was published in 2004, the management of congenital heart disease has continued to evolve at a rapid pace. Not only have new operations been developed and expanded, such as the intra/extracardiac conduit Fontan and the double root translocation for corrected transposition, but in addition, diagnostic methods--particularly cardiac CT and MRI--have been dramatically transformed.

Understanding of the genetic basis of congenital heart disease and the embryology of cardiac development has progressed even more rapidly. What has not changed is that optimal outcomes for children and adults with congenital heart disease can only be achieved by a collaborative team effort. The team includes not only congenital cardiac surgeons but also pediatric cardiac nurses, pediatric cardiologists, perfusion and respiratory technicians, pediatric cardiac intensivists, pediatric cardiac anesthesiologists, ultrasonographers, and MRI and catheter laboratory technicians.

This second edition of Comprehensive Surgical Management of Congenital Heart Disease describes in detail the contemporary practice of Richard A. Jonas and the cardiac team at Children's National Medical Center in Washington, D.C. The book once again includes numerous beautiful illustrations providing comprehensive and detailed information about intra-operative management of the entire spectrum of congenital heart surgery. In addition, the companion VitalSource ebook contains more than 50 operative videos that have been edited and narrated to highlight the key steps in complex surgical procedures.

The book incorporates an evidence-based approach, supported throughout by numerous scientific citations, to explain when and why an operation should be done as well as the risks, benefits, and potential complications.

Management of Temporomandibular Disorders and Occlusion, 7th Edition

Автор: Okeson
Название: Management of Temporomandibular Disorders and Occlusion, 7th Edition
ISBN: 0323082203 ISBN-13(EAN): 9780323082204
Издательство: Elsevier Science
Рейтинг:
Цена: 14345 р.
Наличие на складе: Невозможна поставка.

Описание: Helps you to provide solutions to many common occlusal and TMD problems. This title provides an understanding of both normal and dysfunctional occlusal relationships and masticatory function.

Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 7126 р.
Наличие на складе: Поставка под заказ.

Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Emerging Trends And Innovation In Sports Marketing And Management In Asia

Автор: Leng & Hsu
Название: Emerging Trends And Innovation In Sports Marketing And Management In Asia
ISBN: 1466675276 ISBN-13(EAN): 9781466675278
Издательство: Eurospan
Рейтинг:
Цена: 38323 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams.Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
Рейтинг:
Цена: 9779 р.
Наличие на складе: Поставка под заказ.

Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.


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