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The Sports Event Management and Marketing Playbook, Frank Supovitz


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Цена: 27720.00р.
Кол-во:
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Автор: Frank Supovitz
Название:  The Sports Event Management and Marketing Playbook
ISBN: 9780471460077
Издательство: Wiley
Классификация:
ISBN-10: 0471460079
Обложка/Формат: Hardback
Страницы: 496
Вес: 1.01 кг.
Дата издания: 28.10.2004
Серия: Wiley event management series
Язык: English
Иллюстрации: Illustrations
Размер: 24.13 x 19.69 x 3.18 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Managing and marketing winning events
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena. Combining sports event management and marketing into a single integrated approach, this book provides a broad, comprehensive overview of how to begin visioning, planning, funding, and ultimately producing sports events.
Дополнительное описание: Кол-во стр.: 496
Формат: 235 x 198
Дата издания: 2004
Вес: 981
Круг читателей: academic, specialist; research, professional




McRae`s Pocketbook  of Orthopaedic  Trauma and  Emergency Fracture  Management

Автор: White, Timothy O. MacKenzie, Samuel P. Gray, Alasdair J.
Название: McRae`s Pocketbook of Orthopaedic Trauma and Emergency Fracture Management
ISBN: 0702057304 ISBN-13(EAN): 9780702057304
Издательство: Elsevier Science
Рейтинг:
Цена: 5304.00 р.
Наличие на складе: Поставка под заказ.

Описание: Preceded by Pocketbook of orthopaedics and fractures / Ronald McRae. 2nd ed. 2006.

Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 12829.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Software engineering project management

Автор: Thayer
Название: Software engineering project management
ISBN: 0818680008 ISBN-13(EAN): 9780818680007
Издательство: Wiley
Рейтинг:
Цена: 16782.00 р.
Наличие на складе: Поставка под заказ.

Описание: Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager.

This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management.

Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.

Emerging Trends And Innovation In Sports Marketing And Management In Asia

Автор: Leng & Hsu
Название: Emerging Trends And Innovation In Sports Marketing And Management In Asia
ISBN: 1466675276 ISBN-13(EAN): 9781466675278
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 32848.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams.Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
Рейтинг:
Цена: 9779.00 р.
Наличие на складе: Поставка под заказ.

Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.

Festival and special event management

Автор: Allen, Johnny O`toole, William Harris, Robert Mcdo
Название: Festival and special event management
ISBN: 1742164617 ISBN-13(EAN): 9781742164618
Издательство: Wiley
Рейтинг:
Цена: 7126.00 р.
Наличие на складе: Поставка под заказ.

Описание: Festival and Special Event Management, 5thedition continues the comprehensive overview of the theoryand procedures associated with festivals and special eventsestablished in previous editions. The new edition of thismarket-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisationof event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of eventstrategies, and the different perspectives of event management areall discussed. This edition aims to embrace and extend the growingbody of knowledge relating to event management by tracking many ofthe recent changes and developments in the field. This offersstudents a current, relevant textbook for their study andprofessional reference.

Orthopedic Manual Therapy: Assessment and Management

Автор: Jochen Schomacher
Название: Orthopedic Manual Therapy: Assessment and Management
ISBN: 3131714514 ISBN-13(EAN): 9783131714510
Издательство: Thieme Verlagsgruppe
Цена: 12386.00 р.
Наличие на складе: Поставка под заказ.

Описание:

Proven and effective orthopedic therapy techniques for musculoskeletal disorders

Orthopedic Manual Therapy presents a systematic, step-by-step guide to manual therapy for disorders of the extremities and spine. Readers will find detailed examination and treatment techniques, the newest scientific and clinical advances, and updates on pain physiology, biomechanics, neurodynamics, and the biopsychosocial model of disease as the foundation for manual therapy.

Special Features

  • Describes every procedure in well structured, logical sequences of assessment, classification, and intervention, including core questions for patients
  • Covers examination and treatment of all joints, from the toes to the shoulder girdle, with new information on the sacro-iliac joint tests, as well as additional new techniques for the wrist and the hindfoot
  • Provides more than 500 full-color, step-by-step photographs that illustrate every technique for treating functional disorders of the locomotor system
  • Explains the important topic of arthrokinematics (movement of the adjacent joint surfaces) and its role in the mechanics of manual therapy
  • Offers a practical documentation template for recording each articulation and communicating findings to colleagues or physicians
  • Access to 20 instructive videos on the Thieme MediaCenter that demonstrate procedures in real-life clinical situations

Complete with case studies, checklists, and study questions, this practical, didactic book is ideal as both a textbook and a reference. Students and practitioners of physical and manual therapy will find it essential for gaining the knowledge and decision-making skills to treat any musculoskeletal disorder related to posture and movement.


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