Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Cертификаты | Хиты | | |
 

Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation, Nirmalya Kumar



Сейчас книги нет в продаже.
Возможно появится в будущем.

Автор: Nirmalya Kumar
Название:  Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
Перевод названия: Маркетинг как стратегия
ISBN: 9781591392101
Издательство: McGraw-Hill
Классификация:
ISBN-10: 1591392101
Обложка/Формат: Hardback
Страницы: 272
Вес: 0.58 кг.
Дата издания: 01.05.2004
Язык: English
Издание: Illustrated ed
Иллюстрации: Illustrations
Размер: 24.59 x 15.70 x 2.77 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Understanding the ceo`s agenda for driving growth and innovation
Рейтинг:
Поставляется из: Англии



Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resour ces, 2nd Edition

Автор: Kotler
Название: Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resour ces, 2nd Edition
ISBN: 0787996912 ISBN-13(EAN): 9780787996918
Издательство: Wiley
Рейтинг:
Цена: 11798 р.
Наличие на складе: Поставка под заказ.

Описание: * This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies.

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Рейтинг:
Цена: 8158 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

Marketing Strategy and Management

Автор: Michael J. Baker
Название: Marketing Strategy and Management
ISBN: 1403986274 ISBN-13(EAN): 9781403986276
Издательство: Palgrave
Рейтинг:
Цена: 3850 р.
Наличие на складе: Нет в наличии.

Описание: Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
Рейтинг:
Цена: 5080 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view.

Examples, methodologies, policy measures and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications and the steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce.

This book is aimed at researchers, graduate students, marketing practitioners both in manufacturing and service, chief executive officers of companies as well as those responsible for marketing strategy.

Leveraging Mobile Media / Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Автор: Feldmann Valerie
Название: Leveraging Mobile Media / Cross-Media Strategy and Innovation Policy for Mobile Media Communication
ISBN: 3790815756 ISBN-13(EAN): 9783790815757
Издательство: Springer
Рейтинг:
Цена: 20789 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Автор: Ralph F. Wilson
Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
ISBN: 0471441090 ISBN-13(EAN): 9780471441090
Издательство: Wiley
Рейтинг:
Цена: 3810 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Explains that e-business failures can be traced back to a lack of knowledge about the Internet`s full potential as a marketing and sales tool. With the help of case studies, it describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling.

Автор: Walker
Название: Shrinkwrap: marketing strategy 0071116745 and strategic marketing management cases 0071124918
ISBN: 0077114051 ISBN-13(EAN): 9780077114053
Издательство: McGraw-Hill
Рейтинг:
Цена: 11796 р.
Наличие на складе: Поставка под заказ.

Marketing strategy

Автор: Walker
Название: Marketing strategy
ISBN: 0072961902 ISBN-13(EAN): 9780072961904
Издательство: McGraw-Hill
Рейтинг:
Цена: 14881 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Business marketing: connecting strategy, relationships and learning

Автор: Dwyer
Название: Business marketing: connecting strategy, relationships and learning
ISBN: 0072865784 ISBN-13(EAN): 9780072865783
Издательство: McGraw-Hill
Рейтинг:
Цена: 18693 р.
Наличие на складе: Невозможна поставка.

Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.

Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
Рейтинг:
Цена: 9039 р.
Наличие на складе: Невозможна поставка.

Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470725095 ISBN-13(EAN): 9780470725092
Издательство: Wiley
Рейтинг:
Цена: 14520 р.
Наличие на складе: Поставка под заказ.

Описание: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
Рейтинг:
Цена: 9255 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия