Marketing strategy and competitive positioning, Hooley, Graham J. Saunders, John A. Piercy, Nigel

Автор: van der Grinten Jaap
Название: Positioning the Brand
ISBN: 0415665191 ISBN-13(EAN): 9780415665193
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

Автор: Bernard Cova
Название: Project Marketing: Beyond Competitive Bidding
ISBN: 0471486647 ISBN-13(EAN): 9780471486640
Издательство: Wiley
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Цена: 8546.00 р.
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Описание: Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 7920.00 р.
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Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Автор: Fox
Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
ISBN: 1118231937 ISBN-13(EAN): 9781118231937
Издательство: Wiley
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Цена: 2533.00 р.
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Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.

Автор: Sheridan Marcus
Название: They Ask You Answer: A Revolutionary Content Marketing Strategy
ISBN: 1119312973 ISBN-13(EAN): 9781119312970
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.