Описание: Featuring case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book combines research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive.
Автор: Inkpen, Andrew Ramaswamy, Kannan Название: Global strategy ISBN: 0195167201 ISBN-13(EAN): 9780195167207 Издательство: Oxford Academ Рейтинг: Цена: 6889 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deals with the question of how firms can compete in a global environment. This book examines the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and more.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 9727 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Автор: Jain Vinod Название: Global Strategy in the Connected Economy ISBN: 1138844241 ISBN-13(EAN): 9781138844247 Издательство: Taylor&Francis Рейтинг: Цена: 8565 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.
Автор: Lee Alvin Название: Strategy of Global Branding and Brand Equity ISBN: 0415749115 ISBN-13(EAN): 9780415749114 Издательство: Taylor&Francis Рейтинг: Цена: 10017 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?
This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.
PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Автор: Thomas Название: Human Capital and Global Business Strategy ISBN: 1107033152 ISBN-13(EAN): 9781107033153 Издательство: Cambridge Academ Рейтинг: Цена: 15048 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human capital - the performance and the potential of people in an organization - has become an increasingly important issue. With a strong practitioner focus, this book provides business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.
Автор: Haslam Название: Redefining Business Models ISBN: 0415679915 ISBN-13(EAN): 9780415679916 Издательство: Taylor&Francis Рейтинг: Цена: 6968 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The world has moved on in the advanced economies where credit based financial systems coupled with malleable accounting systems disconnect capitalization and wealth accumulation from GDP trajectories and financial surplus. This, the book argues, is the product of economic, financial and cultural imperatives that privilege and encourage financial leverage for wealth accumulation. This text re-works business models for a financialized world and presents a distinctive insight into the way in which national, corporate and focal firm business models have adapted and evolved. It also shows how, in the current financial crisis, financial disturbances can be amplified, transmitted and made porous, by accounting systems, threatening economic stability. By making visible the tensions and contradictions embedded in this process of economic development, the authors have constructed a loose business model conceptual framework that is also grounded in accounting. This is a valuable resource for practitioners, academics and policy makers with an interest in management, accounting and economic policy.
Автор: Daniel F. Spulber Название: Global Competitive Strategy ISBN: 0521880815 ISBN-13(EAN): 9780521880817 Издательство: Cambridge Academ Рейтинг: Цена: 7760 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.
Название: Fundamentals of Global Strategy ISBN: 1606490729 ISBN-13(EAN): 9781606490723 Издательство: Eurospan Рейтинг: Цена: 3453 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Автор: Thomas Название: Human Capital and Global Business Strategy ISBN: 1107613280 ISBN-13(EAN): 9781107613287 Издательство: Cambridge Academ Рейтинг: Цена: 5384 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human capital - the performance and the potential of people in an organization - has become an increasingly important issue. With a strong practitioner focus, this book provides business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.
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