Автор: Barry, Pete Название: The Advertising Concept Book ISBN: 050051898X ISBN-13(EAN): 9780500518984 Издательство: Thames & Hudson Рейтинг: Цена: 4125.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
Автор: Keaney Magdalene Название: Fashion and advertising ISBN: 2888931613 ISBN-13(EAN): 9782888931614 Издательство: Rockport/Rotovision Рейтинг: Цена: 1442.00 р. Наличие на складе: Поставка под заказ.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 3028.00 р. Наличие на складе: Нет в наличии.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: Robert Reed Название: Advertising Postcards ISBN: 0764312375 ISBN-13(EAN): 9780764312373 Издательство: Schiffer Рейтинг: Цена: 5080.00 р. Наличие на складе: Поставка под заказ.
Описание: All the charm and color of more than a centurys worth of advertising postcards is here in a single volume. They range from vintage to modern and include products, hotels, country clubs, banks, utilities, restaurants, transportation, and even worlds fairs. From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising. Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples. Everything from Akron Lamps to Zero candy bars eventually found their way to the concept of the advertising postcard, and more than 500 of them are illustrated in full color and documented here. Their historical context is presented and current values are given.
Автор: KesselsKramer Название: Advertising for People Who Don`t Like Advertising. ISBN: 1856698254 ISBN-13(EAN): 9781856698252 Издательство: Thames & Hudson Цена: 3292.00 р. Наличие на складе: Нет в наличии.
Описание: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Название: Epica 25: Europe`s Best Advertising ISBN: 2884791108 ISBN-13(EAN): 9782884791106 Издательство: Thames & Hudson Рейтинг: Цена: 9075.00 р. Наличие на складе: Нет в наличии.
Описание: Epica 25: Europes Best Advertising brings together images from all the 2011/12 Epica Award winners, featuring more than 850 commercials, print ads, innovative media ideas, publications, internet sites, direct marketing operations, packaging design projects and integrated campaigns. It is a unique source of information for all those interested in contemporary European creative trends. The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
Автор: Stoklossa, Uwe Название: Advertising ISBN: 0500513406 ISBN-13(EAN): 9780500513408 Издательство: Thames & Hudson Рейтинг: Цена: 5775.00 р. Наличие на складе: Нет в наличии.
Описание: If advertising is to grab people`s attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance.
Автор: Williams, Eliza Название: This is Advertising ISBN: 1856696472 ISBN-13(EAN): 9781856696470 Издательство: Laurence King Рейтинг: Цена: 3787.00 р. Наличие на складе: Нет в наличии.
Описание: Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.
Описание: Charming old houses in a uniquely American form are lovingly showcased in this engaging book. Romantic, imaginative, and eminently photogenic, Carpenter Gothic homes feature fairy-tale-like exterior details--steep gables; pointed arches, windows, and doors; elaborate gingerbread trim; and porches--in addition to one-of-a-kind, highly desired interior features that imbue the homes with a wealth of character--arched entryways, bay windows, stained glass, fireplaces, and wooden ceiling beams. The first of the Victorian romantic architectural revivals to sweep America during the nineteenth century, the Carpenter Gothic style was inspired by the pattern books of Andrew Jackson Downing and made possible by the invention of the steam-powered scroll saw. Homebuilders created these delightfully fanciful houses in most states across the country. Storybook Cottages highlights both the picturesque exteriors of these homes as well as the incomparable interiors that give them such warmth. Presented are stunning photographs by Paul Rocheleau, Tim Street-Porter, Steve Gross, and Sue Daley, among others, along with illustrative examples from Downing's pattern books, and black-and-white images from the Historic American Buildings Survey. The text examines the roots of the style, from Medieval Europe and Gothic cathedrals through Inigo Jones, Augustus Pugin, and the Gothic Revival; the role of the American Gothic, from the pattern books of Andrew Jackson Downing and Alexander Jackson Davis (Rural Residences, Victorian Cottage Residences, The Architecture of Country Houses) that inspired the style to the impact of the scroll saw, which allowed local builders to interpret Gothic Revival architectural details in wood, thus creating the Carpenter Gothic style; and the hallmarks of Carpenter Gothic, from sharply peaked gables to board-and-batten siding, peaked windows and doors, gingerbread trim on porches, stained glass windows, and decorated bargeboards, among other features. The primary focus will be on exterior architectural details in homes and carriage houses, but will also include decorative elements of the Carpenter Gothic style, from wallpapers to carpets and furnishings. The text will also discuss historic interiors, adapting the style for modern living, and floor plans, wallpapers, carpets, and furnishings inspired by the Carpenter Gothic style.
Описание: In every segment of retail, countless products compete for our attention. Whether fashion, cosmetics, furnishings, accessories, or gourmet food, the range of goods is overwhelming. Designers and manufacturers are faced with the daunting challenge of setting their products apart to reach their target audiences. The best ones captivate us by telling fascinating stories or creating compelling retail spaces and experiences. The Still Life compiles striking editorial photography, innovative shop window displays, and intelligent visual merchandising that succeed in doing exactly that. The featured work is created by imaginative stylists and photographers who arrange products, objects, and materials in unusual ways. Distinctive worlds of images result that are reminiscent of Baroque and Renaissance still life paintings in which arrangements of flowers, fruit, musical instruments, and other objects were used as powerful allegories for various aspects of life and death. Today's creatives are developing new visual storytelling techniques for engaging customers. The Still Life showcases their entire spectrum. The book illustrates how a combination of quality handcraft and inspired flair are being used to put familiar products, such as gardening tools, cutlery, purses, writing implements, or jewelry, into surprising new contexts, ranging from minimalistic understatement to opulent glamour. It includes shop windows, magazine spreads, and showrooms meticulously styled into works of art. The Still Life is a source of inspiration for anyone working in product communication, editorial design, and retail who is responsible for creating fitting platforms on which to promote premium products -- brand worlds in which the products come to life for potential customers. Featuring retail spaces that offer extraordinary experiences just by stopping in for a visit, the book is also a visual feast for all connoisseurs of quality consumer goods.
Название: Epica Book 24: Europe`s Best Advertising ISBN: 2884791094 ISBN-13(EAN): 9782884791090 Издательство: Thames & Hudson Рейтинг: Цена: 7013.00 р. Наличие на складе: Нет в наличии.
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