Автор: George S. Day Название: Wharton on Dynamic Competitive Strategy ISBN: 0471689572 ISBN-13(EAN): 9780471689577 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.
Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Автор: Lavigne Название: The Soviet Union and Eastern Europe in the Global Economy ISBN: 0521172357 ISBN-13(EAN): 9780521172356 Издательство: Cambridge Academ Рейтинг: Цена: 4909.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this 1992 volume, leading international political economists provide an in-depth analysis of why the Soviet Union and Eastern Europe are moving away from a centrally planned economy toward integration within the global economy and examine how they overcome their development lag and implement a restructuring policy.
Автор: Gerry Johnson Название: Strategy as Practice ISBN: 0521862930 ISBN-13(EAN): 9780521862936 Издательство: Cambridge Academ Рейтинг: Цена: 15048.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Research in strategy has largely migrated to a concern with strategy as that which organizations have, rather than strategy as that which managers do. Strategy as Practice reverses this trend by analyzing what people do in relation to the development of strategy in organizations.
Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Название: Strategy ISBN: 0631209018 ISBN-13(EAN): 9780631209010 Издательство: Wiley Цена: 3166.00 р. Наличие на складе: Поставка под заказ.
Описание: Made up of many classic, but also some less well-known articles, The Strategy Reader provides students and managers with a remarkable overview of continuing debates in the field of strategic management.
Название: Contemporary Strategy Analysis ISBN: 0631207805 ISBN-13(EAN): 9780631207801 Издательство: Wiley Цена: 3642.00 р. Наличие на складе: Поставка под заказ.
Описание: This text has a rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. This edition features increased coverage of the behavioural aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation performance, and the strategic planning process in corporations. Also included is new material on: the process view; goals and performance; dynamic aspects of the analysis of industry and competition; organizational capability and organizational knowledge; strategy implementation; and strategic management in the new millennium. Providing a global perspective throughout, the book provides an up-to-date introduction to business strategy analysis for undergraduate and MBA students, and is accompanied by a comprehensive instructor's manual.
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