Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.
Автор: Whittington, Richard Название: The European Corporation: Strategy, Structure and Social Science ISBN: 0199251045 ISBN-13(EAN): 9780199251049 Издательство: Oxford Academ Рейтинг: Цена: 7047.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom, from the 1950s to the 1990s. It combines long-run trends with case studies of leading companies and their managers to present a rich and complex picture of corporate change.
Автор: Young, H.peyton Название: Individual strategy and social structure ISBN: 0691086877 ISBN-13(EAN): 9780691086873 Издательство: Wiley Рейтинг: Цена: 10771.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.
Автор: Hill, Mark Название: Marketing Strategy : The Thinking Involved ISBN: 141298730X ISBN-13(EAN): 9781412987301 Издательство: Sage Publications Рейтинг: Цена: 25027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.
Автор: George S. Day Название: Wharton on Dynamic Competitive Strategy ISBN: 0471689572 ISBN-13(EAN): 9780471689577 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
Автор: Duggan William Название: Creative Strategy: A Guide for Innovation ISBN: 0231160534 ISBN-13(EAN): 9780231160537 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.
Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Автор: Breschi, Stefano; Malerba, Franco Название: Clusters, Networks, and Innovation ISBN: 0199275564 ISBN-13(EAN): 9780199275564 Издательство: Oxford Academ Рейтинг: Цена: 11722.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent years have seen strong interest and a growing amount of research and teaching on the phenomenon of economic and business `clusters`. Even in a global world particular localities appear to have distinctive advantages. This book brings together cutting edge work on the issue by leading international scholars.
Автор: Keidel Название: The Geometry of Strategy ISBN: 0415999243 ISBN-13(EAN): 9780415999243 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Keidel`s work offers a framework for integrating strategic planning and strategic thinking that takes advantage of the strengths of both. The key to this work is his application of various geometries - 2X2 matrices and triangles - that help leaders and strategists in organizations create a structure for their thinking and planning.
Автор: Gros Daniel Название: Europe 2020 Strategy ISBN: 9461381247 ISBN-13(EAN): 9789461381248 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4019.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Launched in March 2010 by the European Commission, the Europe 2020 strategy aims to achieve "smart, sustainable, and inclusive" growth. This CEPS report takes an in-depth look at this major initiative and finds that the strategy itself needs to be revised in several important respects.
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