Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Bernard Cova Название: Project Marketing: Beyond Competitive Bidding ISBN: 0471486647 ISBN-13(EAN): 9780471486640 Издательство: Wiley Рейтинг: Цена: 8546.00 р. Наличие на складе: Поставка под заказ.
Описание: Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.
Автор: Lehmann, Donald R. Winer, Russell S. Название: Analysis for marketing planning ISBN: 0071263632 ISBN-13(EAN): 9780071263634 Издательство: McGraw-Hill Рейтинг: Цена: 8578.00 р. Наличие на складе: Поставка под заказ.
Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.
Автор: Melewar T C Название: Strategic International Marketing ISBN: 0230580246 ISBN-13(EAN): 9780230580244 Издательство: Springer Рейтинг: Цена: 9362.00 р. Наличие на складе: Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Автор: Weinstein, Art Название: Handbook of Niche Marketing : Principles and Practice ISBN: 078902330X ISBN-13(EAN): 9780789023308 Издательство: Taylor&Francis Рейтинг: Цена: 9798.00 р. Наличие на складе: Нет в наличии.
Описание:
Get closer to tailor made marketing!
Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's:
concepts and theories
principles
empirical research
customer satisfaction issues
strategies
applications
different types of niche markets
The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Автор: Mullins, John Walker, Orville C. Название: Marketing Management: A Strategic Decision-making Approach ISBN: 0071326375 ISBN-13(EAN): 9780071326377 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.
Автор: Franses, Philip Hans, Название: Quantitative Models in Marketing Research ISBN: 0521143659 ISBN-13(EAN): 9780521143653 Издательство: Cambridge Academ Рейтинг: Цена: 5386.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
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