Political Marketing and Management in Ghana, Kobby Mensah
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Описание: Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.
Автор: Wilson And Gilligan Название: Strategic Marketing Management ISBN: 0750659386 ISBN-13(EAN): 9780750659383 Издательство: Taylor&Francis Рейтинг: Цена: 4884.00 р. Наличие на складе: Поставка под заказ.
Описание: Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.
Автор: Littler Dale, Maza Sarah, Maznevski Martha L, Название: Blackwell Encyclopedia of Management: Marketing ISBN: 1405102543 ISBN-13(EAN): 9781405102544 Издательство: Wiley Рейтинг: Цена: 17741.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.
Автор: Michael J. Baker Название: Marketing Strategy and Management ISBN: 1403986274 ISBN-13(EAN): 9781403986276 Издательство: Palgrave Рейтинг: Цена: 3850.00 р. Наличие на складе: Нет в наличии.
Описание: Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
Автор: Kotabe, Masaaki Название: Global marketing management ISBN: 0470505745 ISBN-13(EAN): 9780470505748 Издательство: Wiley Рейтинг: Цена: 27718.00 р. Наличие на складе: Поставка под заказ.
Описание: Offering real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment.
Автор: Lambin, Jean-Jacques Schuiling, Isabelle Название: Market-Driven Management 3/e ISBN: 0230276024 ISBN-13(EAN): 9780230276024 Издательство: Springer Рейтинг: Цена: 9921.00 р. Наличие на складе: Поставка под заказ.
Описание: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.New to this edition:- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn- Broad international perspective - Thoroughly revised to reflect the latest academic thinking and researchWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
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