Автор: Bardi Название: Hotel Front Office Management ISBN: 0470637528 ISBN-13(EAN): 9780470637524 Издательство: Wiley Рейтинг: Цена: 18683.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hotel Front Office Management uses a human resources approach to cover the unique management and operational challenges in the front offices of today`s hotels and lodging facilities.
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Автор: Schexnayder, Clifford J Fiori, Christine M. Knutso Название: Construction management fundamentals ISBN: 0073401048 ISBN-13(EAN): 9780073401041 Издательство: McGraw-Hill Рейтинг: Цена: 32087.00 р. Наличие на складе: Поставка под заказ.
Описание: "Construction Management Fundamentals" is intended as an introduction to both technical and business sides of construction, and is intended for use in an undergraduate Civil Engineering curriculum or for graduate courses in Construction Management. The text covers fundamentals of construction in a logical, simple, and concise format, and many examples reinforce construction and management concepts through applications, photographs, and illustrations derived from actual projects. Based upon professional practice, standard formats for analyzing common problems are presented and explained preparing students for fast-paced bid preparation.
The second edition of "Construction Management Fundamentals" includes coverage of the Construction Specifications Institute's new MasterFormat 2004 edition, as well as a completely rewritten safety chapter incorporating the latest OSHA required safety practices and reporting practices. The book will help prepare the student who may take one or two courses in construction or the construction management professional.
Описание: A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.
Автор: Lambin, Jean-Jacques Schuiling, Isabelle Название: Market-Driven Management 3/e ISBN: 0230276024 ISBN-13(EAN): 9780230276024 Издательство: Springer Рейтинг: Цена: 9921.00 р. Наличие на складе: Поставка под заказ.
Описание: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.New to this edition:- Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn- Broad international perspective - Thoroughly revised to reflect the latest academic thinking and researchWith its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Название: Strategic Brand Management ISBN: 019956521X ISBN-13(EAN): 9780199565214 Издательство: Oxford Academ Рейтинг: Цена: 6176.00 р. Наличие на складе: Поставка под заказ.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Название: Knowledge Management and Organizational Competence ISBN: 0199259283 ISBN-13(EAN): 9780199259281 Издательство: Oxford Academ Рейтинг: Цена: 7522.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work draws on research by a number of management scholars to present new insights into various kinds of knowledge that are of value to organizations, organizational interactions that can create strategically useful knowledge and alternative processes for managing knowledge.
Автор: Berends Lynda Название: Management and Practice in Health and Human Service Organisa ISBN: 0195524152 ISBN-13(EAN): 9780195524154 Издательство: Oxford Academ Рейтинг: Цена: 5859.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Management and Practice in Health and Human Service Organisations is written for undergraduate and postgraduate students who are seeking to become managers in health and human service organisations, It identifies, explores and addresses key policy, planning and process issues, within the context of relevant and practice-based examples and case scenarios.
Описание: Within global commerce, services and management play a vital role in the economy. Service systems are necessary for organisations, and a multi-disciplinary approach is ideal to establish full understanding of these systems. <em>Best Practices and New Perspectives in Service Science and Management</em> provides original research on all aspects of service science, service management, service engineering, and its supporting technology in order to administer cutting-edge knowledge to encourage the improvement of services. This book is essential for researchers and practitioners in the fields of computer science, software management, and engineering.
Описание: Service analytics studies the collection of business analytics models and tools for the improvement of IT service management processes. By analyzing related quality, cost, and productivity metrics, as well as customer interactions and social factors, organizations can effectively exploit these resources to reveal valuable insights in support of business goals, maximizing performance, quality of service, and customer satisfaction.Maximizing Management Performance and Quality with Service Analytics offers a selection of service analytics solutions for process modeling and optimization proven to drive excellence in IT service management. This book is for practitioners engaged in IT service management who are interested in delivering high-quality and cost-competitive IT services, as well as academic and industrial researchers in the fields of information technology and computer science who are advancing data analysis, modeling, and optimization methods to new emerging fields.
Описание: Presents a practical approach to the service systems lifecycle framework, which aids in understanding and capturing market trends; analyzing the design and engineering of service products and delivery networks; executing service operations; and controlling and managing the service lifecycles for competitive advantage.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
