Îïèñàíèå: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
Îïèñàíèå: Managerial Decisions on International Price Adaptation: An Abstract.- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract.- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract.- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract.- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract.- When the service experience drives negative and positive emotions.- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet.- The Company or the Crowd? Comparing Consumers' Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract.- Global Country Social Responsibility: What Is It?: An Abstract.- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract.- The Role of Honor as a Key Global Marketing Dimension for Business and Academia.- The Influence of Posture on Taste: An Abstract.- The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract.- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract.- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment.- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract.- The Effect of Advertising Concentration on Retailers' Market and Financial Performance: An Abstract.- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract.- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract.- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract.- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract.- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract.- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising.- Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract.- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract.- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract.- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract.- Managing Customer Reactions to Brand Deletion: An Abstract.- The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract.- The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair.- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract.- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall.- Entering the Performance-Based Contracting Business -An Exploration of Sales-Related Challenges: An Abstract.- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams.- Cross-Border M&A: Implications for Marketing Capability: An Abstract.- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract.- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment.- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads.- You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract.- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract.- Sensory Similarity: A Physical Product
Îïèñàíèå: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Àâòîð: Dalgic Tevflik Íàçâàíèå: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Èçäàòåëüñòâî: McGraw-Hill Ðåéòèíã: Öåíà: 3252.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Îïèñàíèå: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
Àâòîð: Edwin J. Nijssen; Ruud T. Frambach Íàçâàíèå: Creating Customer Value Through Strategic Marketing Planning ISBN: 1441948708 ISBN-13(EAN): 9781441948700 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 15372.00 ð. Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç.
Îïèñàíèå: This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.
Îïèñàíèå: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.
