Reputation Management Techniques in Public Relations, Ayse Erdemir

Автор: Langham, Tony
Название: Reputation management
ISBN: 1787566102 ISBN-13(EAN): 9781787566101
Издательство: Emerald
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Цена: 3860.00 р.
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Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

Название: Managing reputation in the banking industry
ISBN: 3319282549 ISBN-13(EAN): 9783319282541
Издательство: Springer
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Цена: 16070.00 р.
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Описание:

Frontmatter. - Part I: Theoretical Foundations. .- Chapter 1: Reputation, Reputational Risk And Reputational Crisis In The Banking Industry: State Of The Art And Concepts For Improvements. - Chapter 2: Reputation, Reputational Crisis And Corporate Social Responsibility Of Banks: Measurement And Relationships.- Part II: Learning From Case Studies.- Chapter 3: The Libor Case And Focus On Barclays.- Chapter 4: The Case Study Of Goldman Sachs.- Chapter 5: The Case Study Of Lehman Brothers.- Chapter 6: Unicredit And Reputation: A Journey Integrating Stakeholders' Perceptions Into Business Planning And Strategies.- Chapter 7: Intesa Sanpaolo: A Case Study On Reputation Management And Its Relationship To Corporate Social Reputation.- Part III: From Experience To Knowledge.- Chapter 8: Managing Reputation: Reflections And Operational Suggestions.

Название: Organizational reputation in the public sector
ISBN: 113862408X ISBN-13(EAN): 9781138624085
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание:

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe, explain, and critically analyze the significance of organizational reputation and reputation management activities in the public sector.

This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out, focusing on public agencies as formal organizations with their own hierarchies, identities, and cultures - existing in a network of other public organizations with similar or different functions, power, and reputation. From this unique organizational perspective, the chapters in this volume examine issues such as organizational identity, power, conflict, politics, culture, and symbolism within the public sector. Paying specific attention to strategies and processes, and illustrating with examples from the countries of Belgium, Denmark, Norway, Ireland, Israel, Italy, and Sweden, the book deepens our understanding of reputation management efforts at various levels of government.

Автор: Michael Morley
Название: How to Manage Your Global Reputation
ISBN: 1349140724 ISBN-13(EAN): 9781349140725
Издательство: Springer
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Цена: 10760.00 р.
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Описание: The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.

Автор: Markham Vic
Название: Planning the Corporate Reputation (Rle Marketing)
ISBN: 1138994979 ISBN-13(EAN): 9781138994973
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

Автор: Alexander Fleischer
Название: Reputation und Wahrnehmung
ISBN: 3658075848 ISBN-13(EAN): 9783658075842
Издательство: Springer
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Цена: 7182.00 р.
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Описание: ​Reputation als beurteilte Identitдt.- Wie entsteht Reputation.- Der Idealtyp der guten Reputation und Reputationstypen.- Kommunikationsmodell zur Entstehung von Reputation.- Vorgehen zur strategischen Beeinflussung der eigenen Reputation.