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Service Quality And Productivity Management, Wirtz Jochen


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Цена: 1418.00р.
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При оформлении заказа до: 2025-08-04
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Автор: Wirtz Jochen
Название:  Service Quality And Productivity Management
ISBN: 9781944659424
Издательство: World Scientific Publishing
Классификация:


ISBN-10: 1944659420
Обложка/Формат: Paperback
Страницы: 79
Вес: 0.12 кг.
Дата издания: 06.12.2017
Серия: Winning in service markets series
Язык: English
Размер: 229 x 152 x 4
Читательская аудитория: College/higher education
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Англии
Описание:

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this. This book is the 12th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.




Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness

Автор: Christoph Preuss
Название: Retail Marketing and Sales Performance: A Definitive Guide to Optimizing Service Quality and Sales Effectiveness
ISBN: 3658046295 ISBN-13(EAN): 9783658046293
Издательство: Springer
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Цена: 9781.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.

Marketing luxury goods online

Автор: Kluge, Philipp Nikolaus
Название: Marketing luxury goods online
ISBN: 3631678657 ISBN-13(EAN): 9783631678657
Издательство: Peter Lang
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Цена: 12829.00 р.
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Описание:

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

Fundamentals of mobile marketing

Автор: Okazaki, Shintaro
Название: Fundamentals of mobile marketing
ISBN: 143311562X ISBN-13(EAN): 9781433115622
Издательство: Peter Lang
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Цена: 23473.00 р.
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Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

Fundamentals of mobile marketing

Автор: Okazaki, Shintaro
Название: Fundamentals of mobile marketing
ISBN: 1433115611 ISBN-13(EAN): 9781433115615
Издательство: Peter Lang
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Цена: 6267.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

Strategic planning for public relations

Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Strategic planning for public relations
ISBN: 1433120917 ISBN-13(EAN): 9781433120916
Издательство: Peter Lang
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Цена: 6514.00 р.
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Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

Service Quality and Management

Автор: Bernd Stauss; Jos Lemmink; Paul Kunst
Название: Service Quality and Management
ISBN: 3824467801 ISBN-13(EAN): 9783824467808
Издательство: Springer
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Цена: 12157.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Автор: Panwar Upendra Singh, Kumar Raj, Ray Nilanjan
Название: Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
ISBN: 1522501436 ISBN-13(EAN): 9781522501435
Издательство: Mare Nostrum (Eurospan)
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Цена: 48787.00 р.
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Описание: Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged has a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic.The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Strategic planning for public relations

Автор: Hansen-horn, Tricia Horn, Adam E.
Название: Strategic planning for public relations
ISBN: 1433120925 ISBN-13(EAN): 9781433120923
Издательство: Peter Lang
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Цена: 25866.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

Optimal Investment And Marketing Strategies

Автор: Murynets Ilona
Название: Optimal Investment And Marketing Strategies
ISBN: 9814383260 ISBN-13(EAN): 9789814383264
Издательство: World Scientific Publishing
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Цена: 11246.00 р.
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Описание: Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns.

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Автор: Scott David Meerman
Название: The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
ISBN: 1119272424 ISBN-13(EAN): 9781119272427
Издательство: Wiley
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Цена: 2691.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more `selling` there is only buying.


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