Strategic Luxury Management, Mill?n Planelles, David
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Описание: Originally published in 1992, this book examines an elementary human paradox: that we are endangered by our own wishes. Dr. Ainslie examines the basic tendency for humans to form temporary preferences for the poorer but earlier of two goals, when the poorer goal is closer at hand.
Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
Автор: Ramirez Rafael Название: Strategic Reframing ISBN: 0198820666 ISBN-13(EAN): 9780198820666 Издательство: Oxford Academ Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This bookprovides clear information and guidance on how to do scenario planning to support strategy and public policy. The book describes the Oxford Scenario Planning Approach (OSPA), an intellectually rigorous and practical methodolgy.
Описание: Strategic planning encompasses much more than simply writing up a strategic plan and calling it a day. Successful strategic planning also requires developing the analytical skills leaders need to overcome current challenges while figuring out how to thrive well into the future. This book shows the way. Strategic Analysis for Healthcare: Concepts and Practical Applications presents a straightforward, step-by-step approach to strategic analysis and strategy development in healthcare. Through its clear explanations of theoretical concepts, supported by examples and applied exercises, the book provides readers with practical methods for developing healthcare strategy. This second edition includes the following new features and more: a brand-new chapter on population heath, an increasingly important approach to value-based care; three additional new chapters on strategic directional indicators, strategy selection and justification, and implementation plans and contingency planning; a substantially rewritten chapter on financial fit assessment and projection; and significant updates to many sections and topics, including financial analysis, competitive benchmarking, and organizational culture. With its short, engaging chapters, this workbook can be used as a stand-alone, applied-learning tool or in conjunction with an additional textbook. Perforated pages allow for easy use of the exercises as gradable assignments. The authors also mapped specific chapters from this book that can be taught alongside two other Health Administration Press titles, Strategic Healthcare Management, Planning and Execution, Second Edition, and Healthcare Strategic Planning, Fourth Edition. Leaders must be able to assess and strategically manage change in healthcare, as well as envision the future from a predictive, competitive, and visionary perspective. This book is designed to provide current and future leaders alike with the knowledge and guidance to do so.
Автор: MELISSA A SCHILLING Название: Strategic Management Of Technological Innovation ISBN: 1260565793 ISBN-13(EAN): 9781260565799 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.
It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Автор: Hill Charles Название: Strategic Management: Theory & Cases ISBN: 1305502272 ISBN-13(EAN): 9781305502277 Издательство: Cengage Learning Рейтинг: Цена: 12829.00 р. Наличие на складе: Нет в наличии.
Описание: This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
Автор: Bailey, Catherine (professor In Work And Employment, King`s College London.) Mankin, David (academic Consultant Specializing In Online Learning For Ka Название: Strategic human resource management ISBN: 0198705409 ISBN-13(EAN): 9780198705406 Издательство: Oxford Academ Рейтинг: Цена: 10770.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM textbook written in an eminently student-friendly format.
Автор: Hill/Schilling/Jones Название: Strategic management theory cases intgra ISBN: 0357033841 ISBN-13(EAN): 9780357033845 Издательство: Cengage Learning Рейтинг: Цена: 10770.00 р. Наличие на складе: Нет в наличии.
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Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
Автор: Mill?n Planelles, David Название: Strategic Luxury Management ISBN: 0367858347 ISBN-13(EAN): 9780367858346 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
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