Автор: Baker, Ronald J. (verasage Institute In California, Usa) Название: Implementing value pricing ISBN: 0470584610 ISBN-13(EAN): 9780470584613 Издательство: Wiley Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Hill Peter Название: Pricing for Profit ISBN: 0749467673 ISBN-13(EAN): 9780749467678 Издательство: Kogan Page Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.
Название: Innovation in Pricing ISBN: 1138738255 ISBN-13(EAN): 9781138738256 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing received scant attention until the first edition of this groundbreaking book.
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners and consultants in the field.
The second edition has been fully revised and updated according to the latest developments in pricing, with:
New examples to reflect current trends
Three new chapters, including a chapter on business model and pricing model innovation
A new introduction that makes explicit just what strategic pricing can do for your organisation.
This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Автор: Liozu, Stephan Название: Pricing and Human Capital ISBN: 1138900532 ISBN-13(EAN): 9781138900530 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Поставка под заказ.
Автор: Ragnhild Silkoset Название: Pricing: A Guide to Pricing Decisions ISBN: 3110998335 ISBN-13(EAN): 9783110998337 Издательство: Walter de Gruyter Рейтинг: Цена: 6499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions.
The target group for this book is managers, entrepreneurs, and business students. The book guides the reader in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. It covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy.
Автор: Nawaz Shaz Название: Authority Guide to Profitable Pricing ISBN: 1912300109 ISBN-13(EAN): 9781912300105 Издательство: Неизвестно Рейтинг: Цена: 2688.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Make a fast, effective impact on the financial success of your business. Setting the optimum price for your products and services that`s right for your customers and market, is vital to success. But how do you know what you`re charging is doing the best job possible?
Автор: Robert M. Schindler Название: Pricing Strategies: Harvesting Product Value ISBN: 1526494418 ISBN-13(EAN): 9781526494412 Издательство: Sage Publications Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.
The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.
Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.
Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.
Автор: Helmold Название: Performance Excellence in Marketing, Sales and Pricing ISBN: 3031100964 ISBN-13(EAN): 9783031100963 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Автор: Carretta A., Mattarocci G. Название: Asset Pricing, Real Estate and Public Finance Over the Crisis ISBN: 1349451339 ISBN-13(EAN): 9781349451333 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The current financial crisis started from the US real estate market and after, though the increase of risk premium requested by investors and due to the lack of liquidity of all financial markets, it became a world financial crisis. A detailed analysis during the crisis focuses attention on asset management, the real estate and public sector.
Описание: Author Dale Furtwengler teaches businesses that they can command almost any price they choose by focusing on the value--not the cost--to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and earn compensation that matches the true value of the product or service being offered. Readers will learn how to: quantify the value of their products or services; distinguish between price buyers and value buyers; bundle their offerings for competitive advantage and increased customer value; and craft a powerful marketing message that communicates value. The low price that small businesses feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to generate more unit sales, close more sales overall at higher prices--and make more of the money they deserve with less unnecessary effort.
Автор: Rushton, Michael Название: Strategic Pricing for the Arts ISBN: 0415713668 ISBN-13(EAN): 9780415713665 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
