Pricing Strategies: Harvesting Product Value, Robert M. Schindler
Автор: Robert M. Schindler Название: Pricing Strategies: Harvesting Product Value ISBN: 1526494426 ISBN-13(EAN): 9781526494429 Издательство: Sage Publications Рейтинг: Цена: 23285.00 р. Наличие на складе: Поставка под заказ.
Описание:
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.
The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.
Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.
Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.
Автор: Amy Van Looy Название: Social Media Management ISBN: 3319373056 ISBN-13(EAN): 9783319373058 Издательство: Springer Рейтинг: Цена: 7965.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
Автор: Provines Christopher D Название: Healthcare Value Selling ISBN: 0991048601 ISBN-13(EAN): 9780991048601 Издательство: Неизвестно Рейтинг: Цена: 6428.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Van Looy Amy Название: Social Media Management ISBN: 3319219898 ISBN-13(EAN): 9783319219899 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Описание: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Автор: Pearson, FACHE, Glenn Название: Thriving in the Healthcare Market ISBN: 0367183315 ISBN-13(EAN): 9780367183318 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifiers 84 pitfalls vendors often encounter and provides nearly 200 specific, immediate and actionable recommendations for minimizing or even avoiding them altogether.
Автор: Schoonveld, Ed Название: The Price of Global Health ISBN: 0367279401 ISBN-13(EAN): 9780367279400 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Describes the pharmaceutical pricing process, its business, economic and social challenges. The 3rd edition is significantly updated to reflect today`s environment. It will help a wide range of audiences, from healthcare industry professionals to policy makers, gain a better understanding of this complex field.
Автор: Pearson, Fache, Glenn E. Название: Thriving in the healthcare market ISBN: 0367183293 ISBN-13(EAN): 9780367183295 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifiers 84 pitfalls vendors often encounter and provides nearly 200 specific, immediate and actionable recommendations for minimizing or even avoiding them altogether.
Автор: Galician, Mary-Lou Название: Handbook of Product Placement in the Mass Media ISBN: 0789025345 ISBN-13(EAN): 9780789025340 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Нет в наличии.
Автор: Galician, Mary-Lou Название: Handbook of Product Placement in the Mass Media ISBN: 0789025353 ISBN-13(EAN): 9780789025357 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Нет в наличии.
Описание: Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
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