Pricing Strategies: Harvesting Product Value, Robert M. Schindler
Старое издание
Автор: Robert M. Schindler Название: Pricing Strategies: Harvesting Product Value ISBN: 1526494418 ISBN-13(EAN): 9781526494412 Издательство: Sage Publications Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.
The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.
Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.
Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.
Автор: Pearson, Fache, Glenn E. Название: Thriving in the healthcare market ISBN: 0367183293 ISBN-13(EAN): 9780367183295 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifiers 84 pitfalls vendors often encounter and provides nearly 200 specific, immediate and actionable recommendations for minimizing or even avoiding them altogether.
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Автор: Van Looy Amy Название: Social Media Management ISBN: 3319219898 ISBN-13(EAN): 9783319219899 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
Автор: Pearson, FACHE, Glenn Название: Thriving in the Healthcare Market ISBN: 0367183315 ISBN-13(EAN): 9780367183318 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifiers 84 pitfalls vendors often encounter and provides nearly 200 specific, immediate and actionable recommendations for minimizing or even avoiding them altogether.
Автор: Schoonveld, Ed Название: The Price of Global Health ISBN: 0367279401 ISBN-13(EAN): 9780367279400 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Describes the pharmaceutical pricing process, its business, economic and social challenges. The 3rd edition is significantly updated to reflect today`s environment. It will help a wide range of audiences, from healthcare industry professionals to policy makers, gain a better understanding of this complex field.
Автор: Galician, Mary-Lou Название: Handbook of Product Placement in the Mass Media ISBN: 0789025353 ISBN-13(EAN): 9780789025357 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Нет в наличии.
Автор: Galician, Mary-Lou Название: Handbook of Product Placement in the Mass Media ISBN: 0789025345 ISBN-13(EAN): 9780789025340 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Нет в наличии.
Описание: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
Автор: Amy Van Looy Название: Social Media Management ISBN: 3319373056 ISBN-13(EAN): 9783319373058 Издательство: Springer Рейтинг: Цена: 7965.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
Описание: Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
Описание: Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make difficult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side or-ganizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the alignment of multiple internal and external stakeholders. This multi-pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts.By leveraging up-to-date research, testimonials drawn from interviews with experienced practitioners, best practices of successful companies, along with straightforward practical guidelines for executives and sales leaders, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.
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