Nature in Translation is an ethnographic exploration in the cultural politics of the translation of knowledge about nature. Shiho Satsuka follows the Japanese tour guides who lead hikes, nature walks, and sightseeing bus tours for Japanese tourists in Canada's Banff National Park and illustrates how they aspired to become local "nature interpreters" by learning the ecological knowledge authorized by the National Park. The guides assumed the universal appeal of Canada’s magnificent nature, but their struggle in translating nature reveals that our understanding of nature—including scientific knowledge—is always shaped by the specific socio-cultural concerns of the particular historical context. These include the changing meanings of work in a neoliberal economy, as well as culturally-specific dreams of finding freedom and self-actualization in Canada's vast nature. Drawing on nearly two years of fieldwork in Banff and a decade of conversations with the guides, Satsuka argues that knowing nature is an unending process of cultural translation, full of tensions, contradictions, and frictions. Ultimately, the translation of nature concerns what counts as human, what kind of society is envisioned, and who is included and excluded in the society as a legitimate subject.
Автор: ?ipka Название: Lexical Conflict ISBN: 1107116155 ISBN-13(EAN): 9781107116153 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lexical Conflict combines theoretical and applied linguistic perspectives to explore the lexical richness of over 100 world languages. The text systematises cross-linguistic and cross-cultural differences, and then formulates strategies of lexicographic treatment across these differences, building a foundation for the establishment of similar solutions in other branches of applied linguistics.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives.
Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
This book explores the covert and overt creative potential?of misunderstanding. Viewed from the authors’ perspective, misunderstanding proves an elementary and unavoidable aspect of linguistic and cultural communication that can have a surprisingly beneficial impact on social relations and concomitantly stimulate the emergence of new cultural forms. As the authors of the book prove, cross-cultural contact is definitely a dynamic and asymmetric process rather than a static and symmetric transfer of values from one culture to another.
Описание: This book analyses the translation strategies employed by journalists when reporting foreign news events to home audiences. Using English-language press coverage of inflammatory comments made by Nicolas Sarkozy in his role as French interior minister in 2005 as a case study, the author illustrates the secondary level of mediation that occurs when news crosses linguistic and cultural borders. This critical analysis examines the norm for 'domesticating' news translation practices and explores the potential for introducing a degree of 'foreignisation' as a means to facilitating cross-cultural engagement and understanding. The book places emphasis on foreign-language quotation and culture-specific concepts as two key sites of translation in the news, and addresses a need for research that clarifies where translation, as a distinct part of the newswriting process, occurs. The interdisciplinary nature of this book will appeal to a broad range of readers, in particular scholars and students in the fields of translation, media, culture and journalism studies.
Автор: Koc, Erdogan Название: Cross - cultural Aspects of Tourism and Hospitality ISBN: 0367860740 ISBN-13(EAN): 9780367860745 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.
Автор: Koc, Erdogan Название: Cross - cultural Aspects of Tourism and Hospitality ISBN: 0367862891 ISBN-13(EAN): 9780367862893 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Clements Название: A Cultural History of Translation in Early Modern Japan ISBN: 1107079829 ISBN-13(EAN): 9781107079823 Издательство: Cambridge Academ Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive cultural history of translation in Japan during the Tokugawa period, 1600-1868. By examining a wide range of texts that were translated into Japanese from Chinese merchants, Jesuit missionaries and Dutch traders, Rebekah Clements sheds new light on the circles of intellectual and political exchange in early modern Japan.
Описание: This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
Автор: Sarah Maitland Название: What Is Cultural Translation? ISBN: 1472526279 ISBN-13(EAN): 9781472526274 Издательство: Bloomsbury Academic Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What Is Cultural Translation? In this book, Sarah Maitland uncovers processes of negotiation and adaptation closely associated with the translation of languages behind the cultural phenomena of everyday life. For globalized societies confronted increasingly with the presence of difference in all its forms, translation has become both a metaphor for thoughtful encounter and a touchstone act for what we see, do and say, and who we are.
Drawing on examples from across cultural domains (theatre, film, TV and literature) this work illuminates the elusive concept of 'cultural translation'. Focusing on the built environment, current affairs, international relations and online media, this book arrives at a view of translation in its broadest sense. It is a means for decoding how we shape the cultural realm and serves as a vehicle for new ways of seeing and being that question the received ideas that structure the communities in which we live. Written in a clear and engaging style, this is the first book-length study of cultural translation. It builds a powerful case for expanding the remit of translation to cover the experience of living and working in a globalized, multicultural world, and is of interest to all involved in the academic study of representation and contestation in contemporary cultural practice.
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