Building corporate identity, image and reputation in the digital era,
Автор: Sabine Einwiller Название: Vertrauen durch Reputation im elektronischen Handel ISBN: 382447865X ISBN-13(EAN): 9783824478651 Издательство: Springer Рейтинг: Цена: 9794.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf."
Автор: Schnee, Christian Название: Political Reputation Management ISBN: 036787055X ISBN-13(EAN): 9780367870553 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and
Автор: Markus Kick Название: Selected Essays on Corporate Reputation and Social Media ISBN: 3658088362 ISBN-13(EAN): 9783658088361 Издательство: Springer Рейтинг: Цена: 7836.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. By introducing the "social media brand value chain" paper III conducts a literature review of state of the art social media research.
Автор: Markham Vic Название: Planning the Corporate Reputation (Rle Marketing) ISBN: 1138994979 ISBN-13(EAN): 9781138994973 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Автор: Cathrin Huber Название: The Corporate Reputation of Multinational Corporations ISBN: 3658197633 ISBN-13(EAN): 9783658197636 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
Discover the only guide you'll ever need to build a powerful personal brand in the digital age, stand out from the crowd and become a sought-after influencer
Have you ever wondered how some people can pull attention and get others to do almost everything they say? Are you sick of being lost in the ocean of mediocrity and tired of being ignored and looked over in favor of more charismatic competitors or colleagues?
In this insightful and practical guide, Rebecca Parcker skips the fluff and hands you the complete playbook to building a personal brand that will help you succeed as a social media influencer and help you chart your way to success in the age of social media.
Here's a snippet of what you're going to discover in Building Your Personal Brand
Everything you need to know about building a solid personal brand that people can trust and will bring in life-changing opportunities for you
The 6-step method to building a rock-solid personal brand that people instinctively trust
How to make your brand stick out like a sore thumb, but in a perfect way
Proven ways to effectively deal with catastrophic failure and brand image damage
The simple 5-point checklist every advertiser must pass before you allow them to work on your brand
The ultimate guide to online branding and social media awareness
Step-by-step instructions to create an influencer marketing strategy that will help you achieve your goals
...and tons more
Whether you're a student, entrepreneur, in employment, or a top-level executive, this book has everything you need to build a brand that will help you differentiate yourself, outshine your competitors and leave them in the dust.
Discover the only guide you'll ever need to build a powerful personal brand in the digital age, stand out from the crowd and become a sought-after influencer
Have you ever wondered how some people can pull attention and get others to do almost everything they say? Are you sick of being lost in the ocean of mediocrity and tired of being ignored and looked over in favor of more charismatic competitors or colleagues?
In this insightful and practical guide, Rebecca Parcker skips the fluff and hands you the complete playbook to building a personal brand that will help you succeed as a social media influencer and help you chart your way to success in the age of social media.
Here's a snippet of what you're going to discover in Building Your Personal Brand
Everything you need to know about building a solid personal brand that people can trust and will bring in life-changing opportunities for you
The 6-step method to building a rock-solid personal brand that people instinctively trust
How to make your brand stick out like a sore thumb, but in a perfect way
Proven ways to effectively deal with catastrophic failure and brand image damage
The simple 5-point checklist every advertiser must pass before you allow them to work on your brand
The ultimate guide to online branding and social media awareness
Step-by-step instructions to create an influencer marketing strategy that will help you achieve your goals
...and tons more
Whether you're a student, entrepreneur, in employment, or a top-level executive, this book has everything you need to build a brand that will help you differentiate yourself, outshine your competitors and leave them in the dust.
Автор: Ariana Daniela Del Pino Название: Improving University Reputation Through Academic Digital Branding ISBN: 179985325X ISBN-13(EAN): 9781799853251 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18850.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Автор: Ariana Daniela Del Pino Название: Improving University Reputation Through Academic Digital Branding ISBN: 1799849309 ISBN-13(EAN): 9781799849308 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24948.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive.
Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Автор: Doorley, John , Garcia, Helio Fred Название: Reputation Management ISBN: 0815376952 ISBN-13(EAN): 9780815376958 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
