Political Reputation Management, Schnee, Christian

Автор: Joachim Klewes; Robert Wreschniok
Название: Reputation Capital
ISBN: 3642424465 ISBN-13(EAN): 9783642424465
Издательство: Springer
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Цена: 10760.00 р.
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Описание: This volume offers concrete strategies and management rules for investing in, earning and keeping reputation capital safe in unpredictable and complicated markets. It presents enlightening insights from a wide variety of key industries.

Автор: Doorley, John , Garcia, Helio Fred
Название: Reputation Management
ISBN: 0815376979 ISBN-13(EAN): 9780815376972
Издательство: Taylor&Francis
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Цена: 12095.00 р.
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Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.

Автор: Sabine Einwiller
Название: Vertrauen durch Reputation im elektronischen Handel
ISBN: 382447865X ISBN-13(EAN): 9783824478651
Издательство: Springer
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Цена: 9794.00 р.
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Описание: Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf."

Автор: Michael Morley
Название: How to Manage Your Global Reputation
ISBN: 1349140724 ISBN-13(EAN): 9781349140725
Издательство: Springer
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Цена: 10760.00 р.
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Описание: The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today.

Автор: Gandini
Название: The Reputation Economy
ISBN: 113756105X ISBN-13(EAN): 9781137561053
Издательство: Springer
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Цена: 7965.00 р.
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Описание: Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy. Including abroad spectrum of empirical projects, TheReputation Economy documents the rise of freelancing anddigital professions and argues about the central role held by reputation withinthis context, offering a comprehensive interpretation of the digitaltransformation of knowledge work. The book shows how digital technologies arenot simply intermediating productive and organizational processes, allowing newways for supply and demand to meet, but actually enable the diffusion ofcultural conceptions of work and value that promise to become the new standardof the industry.

Автор: Schnee Christian
Название: Political Reputation Management
ISBN: 1138796565 ISBN-13(EAN): 9781138796560
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.

Автор: Christine Falkenreck
Название: Reputation Transfer to Enter New B-to-B Markets
ISBN: 3790828114 ISBN-13(EAN): 9783790828115
Издательство: Springer
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Цена: 23757.00 р.
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Описание: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.

Автор: Chun
Название: Corporate Reputation and Competitiveness
ISBN: 1138861162 ISBN-13(EAN): 9781138861169
Издательство: Taylor&Francis
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Цена: 8879.00 р.
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Описание: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

Автор: Zhang, Xiaoqun
Название: Measurement of media reputation
ISBN: 1498572995 ISBN-13(EAN): 9781498572996
Издательство: Bloomsbury
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Цена: 11880.00 р.
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Описание: This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

Автор: Carroll Craig E.
Название: The Handbook of Communication and Corporate Reputation
ISBN: 1119061237 ISBN-13(EAN): 9781119061236
Издательство: Wiley
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Цена: 7595.00 р.
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Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.

Автор: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher S
Название: Reputation Management
ISBN: 3642270743 ISBN-13(EAN): 9783642270741
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.

Автор: Langham, Tony
Название: Reputation management
ISBN: 1787566102 ISBN-13(EAN): 9781787566101
Издательство: Emerald
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Цена: 3860.00 р.
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Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.