Автор: Baker, Michael Название: Marketing theory a student text ISBN: 1849204667 ISBN-13(EAN): 9781849204668 Издательство: Неизвестно Цена: 7344.00 р. Наличие на складе: Невозможна поставка. Описание: Second edition.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Philip Kotler Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas ISBN: 0471455164 ISBN-13(EAN): 9780471455165 Издательство: Wiley Рейтинг: Цена: 3658.00 р. 5226.00-30% Наличие на складе: Есть (1 шт.) Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.
Автор: Sexton, Donald Название: Trump university marketing 101 ISBN: 0470453079 ISBN-13(EAN): 9780470453070 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Поставка под заказ.
Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 2375.00 р. Наличие на складе: Есть (1 шт.) Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Mogaji Emmanuel, Maringe Felix, Ebo Hinson Robert Название: Higher Education Marketing in Africa: Explorations Into Student Choice ISBN: 303039378X ISBN-13(EAN): 9783030393786 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students` selection process, providing theoretical and practical insights into education marketing in Africa.
Автор: Mogaji Emmanuel, Maringe Felix, Ebo Hinson Robert Название: Higher Education Marketing in Africa: Explorations Into Student Choice ISBN: 303039381X ISBN-13(EAN): 9783030393816 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students` selection process, providing theoretical and practical insights into education marketing in Africa.
Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
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