Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process, Richardson Brendan
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Allan, David Название: Super sonic logos ISBN: 163742082X ISBN-13(EAN): 9781637420829 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4012.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound.Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James "Andy" Moore from THX and John Williams who scared us in Jaws…and don't forget to honor those NBC chimes. Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there's always something from McDonald's courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar's Mastercard.
Автор: Aggarwal, Chahat Название: Branding & ai ISBN: 1637420803 ISBN-13(EAN): 9781637420805 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4388.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand; Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.
Автор: Brian McGurk Название: Stand Out!!: The Secrets of Branding for a New Generation ISBN: 1637421230 ISBN-13(EAN): 9781637421239 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Stand Out!! uncovers the secrets of brand success and explores less travelled paths in the world of branding.
This book:
uncovers the secrets of brand success
introduces 'Generation B' - today's generation of brand natives
challenges current paradigms
reveals the roots and rationale of financial brand valuation
presents a range of popular valuation methods and approaches
explains the conditions for brand value growth
The forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths and challenges that influence brand success.
This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by:
supporting tables
illustrative charts
case examples
expert tips
real-life experiences
pull-out quotes
"word wizard" brand glossaries
Stand Out!! is an invaluable resource for the business masses – for any business owner, executive, student or branding practitioner seeking to be apprised of the latest learnings, insights and innovations in professional brand thinking and practice.
If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading...
Did you know:
The brand worth the most in the entire world is Alphabet--better known as Google, and it s worth $286 billion.
It takes 5 to 7 impressions to produce a fragment of brand awareness.
It takes just 10 seconds for people to form an impression of your brand.
When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product.
Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to.
Aside from strategic planning, building a brand also means promoting it to where your target audience is.
Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist."
Did you know that:
The average person spends 142 minutes of their day using social media.
In 2019, there were 3.8 billion social media users.
On average, people have 7.6 social media accounts.
It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands.
In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover:
The single most critical element in your branding that leaves a lasting impression for buyers
How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales
The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business
The 4 most important social media networks to use to promote your brand
The common mistake that almost all businesses make when posting content on social media
How to portray your vision through a brand image that people will love, share and stick to
...and much, much more
Added BONUS: - Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success
Scroll up and click the "Buy Now with 1-Click" button to instantly increase your sales by building your brand for your customer.
Автор: Lee Alvin Название: Strategy of Global Branding and Brand Equity ISBN: 0415749115 ISBN-13(EAN): 9780415749114 Издательство: Taylor&Francis Рейтинг: Цена: 11176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?
This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.
PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading...
Two manuscripts in one book:
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In part 1 of this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
Part 2 focuses on storytelling which is important for business branding as well as for your personal development.
Can you use a story that's meaningful to you to sway others?
How can you find and tell stories that have an impact?
Part 2 will expose the answers with effective techniques, top tools, and actionable advice.
Discover...
Insight and tips from 7 expert storytellers
Critical elements to know when composing a story
How jumping right in can diminish your story or brand's value
Common myths on public speaking when storytelling
How to deliver a story with all the elements needed to take your story from good to great
How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools
Cool tricks, including immersive storytelling and expanding your medium
How to achieve results in working through modern mediums to impact the future of storytelling
Use this guide to storytelling as a sturdy foundation to change how you use stories.
You can build solid stories to support your goals in business and life.
The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts.
From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling.
It will help you deliver stories to audiences that will leave them personally affected and motivated.
So if you want to master branding and storytelling, then scroll up and click the "add to cart" button
Автор: Jill Pringle, Pringle Название: The brand symphony: how to create a bran ISBN: 1912774348 ISBN-13(EAN): 9781912774340 Издательство: Неизвестно Рейтинг: Цена: 3711.00 р. Наличие на складе: Нет в наличии.
Описание: BRANDING AND MARKETING STRATEGY. Jill Pringle is a successful branding and marketing strategist specialising in established professional service businesses wanting to scale. The Brand Symphony is a guide to branding and marketing strategy.
Описание: If you want to turn your business or personal brand Instagram page into a money making machine, then keep reading
Instagram marketing could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media and Instagram marketing have become one of the main tools businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time on Facebook, Instagram and Youtube.
What is not a given, though, is the fact that most companies and personal brands do not have a proper online presence on Instagram yet. In fact, oftentimes their Instagram marketing "strategy" consists of just posting random pictures on their page, hoping to get some organic traffic and sales.
If that could have worked in 2020, this year things are already starting to change. It is time to update your strategy for 2021 and beyond and this book will show you exactly how to do it
In this complete social media and Instagram marketing guide, you will discover:
The secret principle behind some of the most successful marketing campaigns in history and how you can apply this strategy even if on a low budget
The best tools to clearly understand your target audience and build the buyer persona
The only way to create an effective content strategy that focuses on generating leads and paying customers, not just likes and comments
The best time to post on Instagram and how to take advantage of selective attention to build audience engagement and increase sales
The only proven step by step method to generate sales on Instagram
The 12 secret Instagram tactics used by big brands to systematically turn users into paying customers and how you can use them too
and much, much more
The beauty of Instagram marketing is that it is not relevant how much you can spend on advertising. In fact, since it is a new environment, the entry barrier is not really high. However, this will not last for long and you must take advantage of this opportunity before it is too late.
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
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