Описание: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Автор: Spitzeck Heiko Название: Talking Sustainability in the Boardroom ISBN: 1138495026 ISBN-13(EAN): 9781138495029 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Talking Sustainability in the Boardroom explains the opportunities for the long-term performance of the organisation that can arise through focusing on social and environmental issues. Written by two leading specialists in sustainability, this book presents a practical framework for embedding sustainability into board conversations and strategies.
Автор: Saunders Ruth Название: Marketing in the Boardroom ISBN: 1138281816 ISBN-13(EAN): 9781138281813 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.
Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.
Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members' hearts, minds and confidence.
Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.
Автор: Seebacher Uwe G. Название: B2B Marketing: A Guidebook for the Classroom to the Boardroom ISBN: 3030542912 ISBN-13(EAN): 9783030542917 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.
Описание: How active boards ensure the life of a company.
Автор: European Institute for Technology and Innovation M Название: Bringing Technology and Innovation into the Boardroom ISBN: 1349432466 ISBN-13(EAN): 9781349432462 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Should some percentage of the R&D be spent on improving technology and innovation management?
Описание: This edited collection provides a structured and in-depth analysis of the current use of multiple approaches beyond quotas for resolving the pressing issue of gender inequality, and the lack of female representation on corporate boards.
Автор: Gentilcore, Doug Название: Getting from the bar to the boardroom ISBN: 1032110627 ISBN-13(EAN): 9781032110622 Издательство: Taylor&Francis Рейтинг: Цена: 3826.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a sales guide, but more importantly, it is a guide on how to transition into the professional world and how to avoid the many pitfalls that have claimed countless numbers of victims.
Автор: Shimberg Scott, Shimberg Heidi Название: Coupleceo: From the Bedroom to the Boardroom and Back ISBN: 1630472883 ISBN-13(EAN): 9781630472887 Издательство: Неизвестно Рейтинг: Цена: 2062.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: CoupleCEO: From the Bedroom to the Boardroom and Back brings to life what every entrepreneurial couple deserves...a profitable business and a passionate relationship.
Описание: Each chapter of this book shares insights, better practices, case studies, practical examples, and real-life challenges and draws them together into 101 building blocks, each one providing crucial career-long learnings.
Автор: Clark, Cynthia E. Название: Giving voice to values in the boardroom ISBN: 0367179393 ISBN-13(EAN): 9780367179397 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book helps boards of directors work through the values-driven challenges they face every day.
