Описание: Just because your best salespeople succeeded so well in the field doesn`t mean they`re equipped for the increasingly profitable world of inside sales. Get them the vital help they need now!
Описание: In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy.
Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.
Have you ever thought you'd be further along in your business than you are today? Sadly, 80% of businesses either struggle or fail. Nobody wants that But if you do what they do, you'll get what they get.
Here's the good news. This book will show you how to compete with the big names in your local market and dominate by getting off of the hamster wheel and putting your sales on autopilot.
Whether you're just getting started or have been in business for years, the proven, step-by-step strategies in this book will help you get more sales and grow faster...no matter what business you're in
You'll learn how to:
- find your best buyers and what motivates them to buy
- stop competing on price and create irresistible offers
- use education-based marketing
- implement the 11 secrets of a winning website
- use sales funnels for your offers
- harness the power of Google Ads
- boost sales with Facebook retargeting
- get found on Google using Search Engine Optimization (SEO)
- connect with the 85% who aren't ready to buy today, but in 90 days
- get more 5-star reviews
About the author
Chris Loomis has been involved in digital marketing since 2006. After getting training from some the biggest names and experts in marketing, Chris now helps business owners grow their businesses faster with his Autopilot Marketing System.
Chris lives in Franklin, TN with his wife. They have 2 amazing children, a silver tabby cat who considers himself lord of the manor, and an English bulldog who answers to Rosie, Rosie-doodle, and Doodle. But mostly answers to treats.
When he's not helping local businesses with digital marketing, you can find him either on the golf course or flying airplanes. You can learn more about Chris at autopilotmarketing.io
Автор: Angrave, Jerry Название: Journey mapping playbook ISBN: 3110641119 ISBN-13(EAN): 9783110641110 Издательство: Walter de Gruyter Рейтинг: Цена: 6313.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience.
Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop.
The Journey Mapping Playbook is based on the author's real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers' lives is critical to achieve business success.
Helping you to nurture better and more profitable customer experiences, this book will help you to:
Define journey mapping
Understand why it is commercially important
Prioritise which journeys to focus on and how
Decide who to invite and which tools to prepare
Plan for an effective session
Make every stage of the journey relevant and purposeful
Build an ongoing programme
The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business.
Our Webinar on Mapping the Customer Journey: https: //youtu.be/s64kDe1dm2Y
Check out this link to a five-star review on The Bookbag http: //www.thebookbag.co.uk/reviews/The_Journey_Mapping_Playbook: _A_Practical_Guide_to_Preparing, _Facilitating_and_Unlocking_the_Value_of_Customer_Journey_Mapping_by_Jerry_Angrave
Описание: How Successful Entrepreneurs Use A Book To Drive Leads And Sales without wasting time or money!If you are an entrepreneur who wants to use a book as part of your business, and what works for those who have come before you, then this may be the most important book you ever read, here`s why....
Описание: I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldnt put it down! It is engaging and you can apply it to your business immediately. - Victoria Trafton, Referral Expert. The perfect recipe for personal marketing on steroids! A practical, real-life guide for building a powerful Referral Content Marketing Plan! Paula and Susan have crafted a masterpiece - Husam Jandal, Digital Rainmaker. Paula Hope and Susan Crossmans new book brings together the pieces of a puzzle that eludes most people and its the answer youve been seeking. - James Burchill, Bestselling Author, Coursepreneur & Producer
Автор: Amos Shwartzfarb Название: Sell More Faster: The Ultimate Sales Playbook for Start–Ups ISBN: 1119597803 ISBN-13(EAN): 9781119597803 Издательство: Wiley Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1
Most startups fail because they can't grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn't have to be this way, and founders don't need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls.
The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding--and now you can, too.
Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers:
A comprehensive playbook to identify product market direction and product market fit
Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need
Models and best practices for sales funnels, pricing, compensation, and scaling
A roadmap to create a repeatable and measurable path to find product-market fit
Aggregated knowledge from Techstars leaders and industry experts
Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
Автор: David B Brauer, David F Brauer Название: The Sales Expedition, the Sales Playbook ISBN: 1792476035 ISBN-13(EAN): 9781792476037 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23423.00 р. Наличие на складе: Нет в наличии.
Описание: Provides the reader, whether a sales novice, or a seasoned salesperson, a step-by-step approach to become a top sales professional. After interviewing hundreds of salespeople, sales managers, business owners and customers, the format and order were developed.
Where would be without our parents, our children, our husbands, wives, significant others, friends, business colleagues, sports friends, neighbours, or casual acquaintances? It is safe to say that without relationships, we would be nowhere.
Mere shells of ourselves.
The same truth applies to the business world. In fact, relationships are the real DNA of the business world.
And, yet, very few business people see their relationships as a personal core asset, one that can be cultivated, nurtured and expanded into a key method of creating ongoing opportunity for themselves, and for everyone they meet.
We've written this book to recognize and honour this most undervalued asset in our business lives. Our goal is to help our readers, our clients, and our network members take advantage of the best asset that they have.
And have fun while doing so
As experts in the two most important channels for tapping into the full potential of our business relationships, we have joined forces to help our readers grow their relationships by growing themselves, both on- and offline.
Together, in Your Personal Marketing Playbook, we explore the plays, or tactics, that a business professional can use to develop his or her social capital, on or off line, to create the revenue they truly deserve - while enjoying their lives.
We call this collection of activities "Personal Marketing."
We've developed a formula to help our readers see their opportunity more clearly, and it summarizes our recommended method of combining 160 referral marketing methods with the ever-expanding range of online tactics available today:
Referral Marketing + Content Marketing = Personal Marketing = Success
We hope that you enjoy learning more about your wonderful asset. We also hope that the valuable knowledge in Your Personal Marketing Playbook brings you abundance beyond your wildest dreams
Best wishes for a smooth climb to success
Susan Crossman
Oakville, Ontario, Canada
Paula Hope
Town of Blue Mountains, Ontario, Canada
Автор: Mishra Amitabh P., Ranjan Ashish Название: A Modern Playbook of Digital Transformation ISBN: 9353285755 ISBN-13(EAN): 9789353285753 Издательство: Sage Publications Рейтинг: Цена: 2534.00 р. Наличие на складе: Поставка под заказ.
Описание: In order for successful business transformation to occur, there’s an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world’s largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great? Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry. If you’ve ever wished for a book that didn’t shy away from delving into the ‘how’ of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!
In this 30-day guide, best-selling author, keynote speaker, and sales expert, Klyn Elsbury, teaches you how to hack your brain to accelerate your sales career and personal happiness. Gone are the days when the gift of gab and a few witty quips will score you a deal. To stay on top, modern sales professionals need to solve problems, exude confidence, and form lasting relationships. Are you looking to improve your sales career? Is your career in a rut? Have you been wondering "Am I doing the right things to create an extraordinary life and career?" With Klyn as your sales coach, you can learn where most sales professionals go wrong, how you can avoid those same traps yourself, and what top-producers do differently than the rest of the team. It's time to end the excuses and frustrations and UNSTUCK YOURSELF.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
