Cutting Edge Research Methods in Hospitality and Tourism, Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Ercan Sirakaya-Turk, Muzaffer Uysal, William E Ham Название: Research Methods for Leisure, Recreation and Tourism ISBN: 1786390485 ISBN-13(EAN): 9781786390486 Издательство: Marston Book Services Рейтинг: Цена: 8870.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A new edition of a proven textbook, this title covers the measurement of variables, questionnaire design, evaluation methods, writing proposals, cross-cultural research, and the use of new technologies. With pedagogical features throughout, it introduces students to the vital skills they will need to succeed.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919142 ISBN-13(EAN): 9781473919143 Издательство: Sage Publications Рейтинг: Цена: 30730.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919150 ISBN-13(EAN): 9781473919150 Издательство: Sage Publications Рейтинг: Цена: 9979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Название: Tourism Ethnographies ISBN: 113806176X ISBN-13(EAN): 9781138061767 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is one of the first to thoroughly examine the role that ethnography plays in gathering data and constructing some of the most foundational theories of tourism today; looking on how it is done, how it can be applied, the role of the researcher and the important ethical considerations from this kind of social research.
Описание: Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.
Автор: Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani Название: Advanced Research Methods in Hospitality and Tourism ISBN: 1801175519 ISBN-13(EAN): 9781801175517 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.
Автор: Durbarry Название: Research Methods for Tourism Students ISBN: 0415673194 ISBN-13(EAN): 9780415673198 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives.This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Tajeddini Kayhan Название: Tourism, Hospitality and Digital Transformation ISBN: 036715000X ISBN-13(EAN): 9780367150006 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Автор: Sophea Tieng Название: Hospitality Information Technology ISBN: 177407317X ISBN-13(EAN): 9781774073179 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14692.00 р. Наличие на складе: Поставка под заказ.
Описание: Discusses the concept of technology and its application to the hospitality sector. Coverage includes lodging, robotics, e-commerce, smartphones and social media, database management systems, and the internet.
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